Tanium Brand Identity

A complete profile of Tanium's visual system — colors, typography, components, and personality — extracted from https://tanium.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/tanium
• Machine-readable JSON: https://characterquilt.com/branding/tanium.json
• Per-page llms.txt: https://characterquilt.com/branding/tanium/llms.txt

Quick Facts

Color Palette

• primary: #E01A33
• secondary: #323C4E
• accent: #E63946
• background: #0A0A0F
• textPrimary: #0A0A0F
• link: #751323

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://www.tanium.com/core/images/header-logo.svg
• Favicon: https://www.tanium.com/core/images/favicon.ico
• Social card (og:image): https://cms.tanium.com/wp-content/uploads/Default_Tanium_Meta-2025.jpg

UI Components

• input: background=#323C4E, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=2px, shadow=none
• buttonPrimary: background=#E63946, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(230, 57, 70, 0.3) 0px 0px 20px 0px
• buttonSecondary: background=#0A0A0F, textColor=#EAEAF0, borderColor=#8A92FF, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and enterprises

Tanium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Whole-of-State Strategy Resource Library
  • Image: https://cdn.pathfactory.com/assets/10761/heroes/573421/82b543e5-0e32-4c74-a285-1fc1ec6d5cea.png
  • Source: https://explore.tanium.com/wholeofstate
• Tis the Season for a New Phishing Scam: Cyber Threat Intelligence Roundup | Tanium
  • Image: https://cms.tanium.com/wp-content/uploads/sophisticated-phishing-scam-abusing-holiday-sentiment-two.jpeg
  • Source: https://www.tanium.com/blog/holiday-season-2022-phishing-scam-cyber-threat-intelligence-roundup/
• Threat Intelligence | Tanium
  • Image: https://www.tanium.com/core/images/tanium_blog_default.jpg
  • Source: https://www.tanium.com/p/threat-intelligence/
• Matt Marsden | Tanium
  • Image: https://cms.tanium.com/wp-content/uploads/zero-trust-strategies-tanium.jpg
  • Source: https://www.tanium.com/author/matt-marsden/
• Bima | Tanium
  • Image: https://cms.tanium.com/wp-content/uploads/%E2%80%93MetaTaniumCloud.png
  • Source: https://www.tanium.com/customers/bima/
• French resource center
  • Image: https://pathfactory-public-development-assets.s3.amazonaws.com/PathFactory-images/themes-placeholder.jpg
  • Source: https://explore.tanium.com/centre-de-ressources/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.