# Tailscale Brand Identity

A complete profile of **Tailscale**'s visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

## Quick Facts

| Field     | Value   |
|-----------|---------|
| Primary   | #D04841 |
| Accent    | #D04841 |
| Body Font | Inter   |
| Heading Font | Inter |

## Color Palette

- primary: #D04841
- accent: #D04841
- background: #F9F7F6
- textPrimary: #2E2D2D
- link: #D04841

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22145%22...  
- Favicon: https://tailscale.com/favicon.png  
- Social card (og:image): https://cdn.sanity.io/images/w77i7m8x/production-v2/8e0455b2d9b33c6151016afdf2ea81d7623c2f04-1200x628.png

## UI Components

- buttonPrimary: background=#D04841, textColor=#FFFFFF, borderRadius=16px, shadow=none  
- buttonSecondary: background=#FFFFFF, textColor=#232222, borderColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(24, 23, 23, 0.16) 0px 4px 16px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers

## Tailscale Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Tailscale Community Meetup LA**  
  - Image: https://cdn.sanity.io/images/w77i7m8x/production/56b80fdabfbadeb6b6991c6c445e6d0aeedcc761-4870x7301.jpg?w=3840&q=75&fit=clip&auto=format  
  - Source: https://tailscale.com/events-webinars/tailscale-community-meetup-LA  
- **Tailscale Insiders: Seattle Meetup Recap, Community News and What's Next**  
  - Image: https://cdn.sanity.io/images/w77i7m8x/production/3c1a2396745e3a8206e15bc4afdd0ec804b9c54f-2033x2033.jpg?w=3840&q=75&fit=clip&auto=format  
  - Source: https://tailscale.com/blog/tailscale-insiders-update-seattle-meetup-news  
- **Blog | Tailscale**  
  - Image: https://cdn.sanity.io/images/w77i7m8x/production/05d5f595a916bc5b9beeeebb115bb93009a77068-1536x600.png?w=3840&q=75&fit=clip&auto=format  
  - Source: https://tailscale.com/blog  
- **Enhance Security with Tailscale Device Posture Management**  
  - Image: https://cdn.sanity.io/images/w77i7m8x/production/c87dbf3339e47864b3865fad79c84c67a9c49aef-1200x1600.jpg?w=3840&q=75&fit=clip&auto=format  
  - Source: https://tailscale.com/blog/device-posture  
- **Manage SSH Keys Securely with Tailscale**  
  - Image: https://cdn.sanity.io/images/w77i7m8x/production/6898c9c6e01f8db525b3aeb0d44674e19180cf4c-2364x1558.png?w=3840&q=75&fit=clip&auto=format  
  - Source: https://tailscale.com/tailscale-ssh

## Working with these fonts

Not found on Google Fonts? Follow this flow to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and capture the font URLs by right-clicking and saving them locally.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
 "family": "Inter",
 "role": "body"
  }
 ],
 "colors": {
 "primary": "#D04841",
 "accent": "#D04841",
 "background": "#F9F7F6",
 "textPrimary": "#2E2D2D",
 "link": "#D04841"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
  "Inter",
  "ui-sans-serif",
  "system-ui",
  "sans-serif",
  "Apple Color Emoji",
  "Segoe UI Emoji",
  "Segoe UI Symbol",
  "Noto Color Emoji",
  "-apple-system",
  "Segoe UI",
  "Roboto",
  "Helvetica",
  "Arial"
 ],
 "body": [
  "Inter",
  "ui-sans-serif",
  "system-ui",
  "sans-serif",
  "Apple Color Emoji",
  "Segoe UI Emoji",
  "Segoe UI Symbol",
  "Noto Color Emoji",
  "-apple-system",
  "Segoe UI",
  "Roboto",
  "Helvetica",
  "Arial"
 ],
 "paragraph": [
  "MDIO",
  "sans-serif",
  "system-ui",
  "-apple-system"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "48px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#D04841",
 "textColor": "#FFFFFF",
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "16px",
 "bottomLeft": "16px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#232222",
 "borderColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(24, 23, 23, 0.16) 0px 4px 16px 0px"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22145%22%20height%3D%2228%22%20viewBox%3D%220%200%20145%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22...")\n "favicon": "https://tailscale.com/favicon.png",
 "ogImage": "https://cdn.sanity.io/images/w77i7m8x/production-v2/8e0455b2d9b33c6151016afdf2ea81d7623c2f04-1200x628.png",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo for Tailscale.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 4,
 "text": "Business VPNSecure internal access to apps and data, anywhere.",
 "reasoning": "Button #4 uses the vibrant brand color #D04841, which is a strong indicator of a primary CTA. The text 'Business VPN Secure internal access to apps and data, anywhere.' suggests a key action related to the site's offerings."
 },
 "secondary": {
 "index": 1,
 "text": "Get started",
 "reasoning": "Button #1 'Get started' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses and developers"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo for Tailscale.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```