Tailor Brand Identity

A complete profile of Tailor's visual system — colors, typography, components, and personality — extracted from https://www.tailor.tech/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #535AE8
• secondary: #E2D4FE
• accent: #535AE8
• background: #FFFFFF
• textPrimary: #101010
• link: #10122B

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: GeistSans — https://fonts.google.com/specimen/GeistSans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#535AE8, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking customizable ERP solutions

Tailor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Shopify Inventory Management: 7 Common Issues Fixed | Tailor
  • Image:
  • Source: Shopify Inventory Management
• The ROI of Investing in the Best Inventory Management Software for Small Businesses
  • Image:
  • Source: ROI of Investing
• Build SaaS With Low Code: Slash Development Time & Costs | Tailor
  • Image:
  • Source: Build SaaS
• How to Choose the Best Inventory Management Software for QuickBooks Integration
  • Image:
  • Source: Choose Inventory Management Software
• How Inventory Management Software Enhances QuickBooks Online's Accounting Power
  • Image:
  • Source: Enhances QuickBooks Online
• Coding with Automation: 3 Tools to Work Faster | Tailor
  • Image:
  • Source: Coding with Automation

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "GeistSans",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#535AE8",
  "secondary": "#E2D4FE",
  "accent": "#535AE8",
  "background": "#FFFFFF",
  "textPrimary": "#101010",
  "link": "#10122B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "GeistSans"
  },
  "fontStacks": {
   "heading": [
    "GeistSans"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "42px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#535AE8",
   "textColor": "#FFFFFF",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": "#000000",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://proud-diamond-9f85b9c627.media.strapiapp.com/tailor_logo_d1d972589d.svg",
  "favicon": "https://www.tailor.tech/favicon.png",
  "ogImage": "https://www.tailor.tech/og.jpg",
  "logoHref": "/",
  "logoAlt": "Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get a demo",
   "reasoning": "Button #5 with text 'Get a demo' is the primary CTA due to its vibrant blue background (#535AE8), which aligns with the brand's accent color, and its action-oriented text encouraging user engagement."
  },
  "secondary": {
   "index": 8,
   "text": "Read the Case Study",
   "reasoning": "Button #2 with text 'Read the Case Study' is selected as secondary due to its transparent background, providing a contrast to the primary button's vibrant color, and offering additional information without being the main focus."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses seeking customizable ERP solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}