# Tableau Brand Identity

A complete profile of **Tableau**'s visual system — colors, typography, components, and personality — extracted from [https://tableau.com](https://tableau.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://tableau.com.

| Color       | HEX      | RGB                   |
|-------------|----------|----------------------|
| Primary     | #032D60  | rgb(3, 45, 96)       |
| Secondary   | #2E844A  | rgb(46, 132, 74)     |
| Accent      | #0176D3  | rgb(1, 118, 211)     |
| Background  | #FFFFFF  | rgb(255, 255, 255)   |
| Text        | #000000  | rgb(0, 0, 0)         |
| Link        | #0176D3  | rgb(1, 118, 211)     |

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Segoe UI 
  [Google Fonts →](https://fonts.google.com/specimen/Segoe+UI)
- **Heading:** Segoe UI 
  [Google Fonts →](https://fonts.google.com/specimen/Segoe+UI)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Tableau's actual button styles.

### Button Primary

| Attribute    | Value        |
|--------------|--------------|
| Background   | #0176D3     |
| Text Color   | #FFFFFF      |
| Border Color | #0176D3     |
| Border Radius| 4px          |
| Shadow       | none         |

### Button Secondary

| Attribute    | Value        |
|--------------|--------------|
| Background   | #2E844A     |
| Text Color   | #FFFFFF      |
| Border Color | #2E844A     |
| Border Radius| 4px          |
| Shadow       | none         |

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals and analysts

## Tableau Brand in the Wild

Image: [tableau.com](https://www.tableau.com/sites/default/files/styles/featured_highlight/public/2022-11/Tableau%20Public%20Beginners%20Guide.jpg?itok=77HNqTeV)  
Source: [tableau.com](https://www.tableau.com/blog/tableau-public)

Image: [tableau.com](https://www.tableau.com/sites/default/files/2025-04/IMG_2874.jpg)  
Source: [tableau.com](https://www.tableau.com/blog/meet-2025-iron-viz-finalist-bo-mccready)

Image: [tableau.com](https://www.tableau.com/sites/default/files/styles/secondary_featured/public/2022-10/2022.3%20Blog%20List%20Image%201200x630.png?itok=EHxAnNXy)  
Source: [tableau.com](https://www.tableau.com/en-gb/blog)

#  
Image: [tableau.com](https://www.tableau.com/sites/default/files/2026-04/figure2.png)  
Source: [tableau.com](https://www.tableau.com/blog/tableau-research-rethinking-how-data-workers-revisit-analytical-conversations)

Image: [tableau.com](https://www.tableau.com/sites/default/files/styles/featured_highlight/public/2022-12/Salesforce%20Genie%20Powered%20by%20Tableau.png?itok=Ficjq-nj)  
Source: [tableau.com](https://www.tableau.com/en-gb/blog)

Image: [tableau.com](https://www.tableau.com/sites/default/files/styles/secondary_featured/public/2025-12/Confient-Decisions.jpg?itok=Q91C9stM)  
Source: [tableau.com](https://www.tableau.com/blog)

## Frequently Asked Questions

**What is Tableau's primary brand color?**  
Tableau's primary brand color is #032D60. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Tableau use?**  
Tableau uses #0176D3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Tableau use?**  
Tableau uses Segoe UI as the primary typeface across body and headings.

**Does Tableau use a light or dark theme?**  
Tableau's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Tableau's logo?**  
Tableau's logo is available directly on their site (https://tableau.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://tableau.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tableau.

## Methodology

Brand data on this page was extracted from [https://tableau.com](https://tableau.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.  
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.  
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Tableau.