Tableau Brand: Colors, Fonts, Logo & Visual Identity
Tableau Brand Identity
A complete profile of Tableau's visual system — colors, typography, components, and personality — extracted from https://tableau.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://tableau.com.
| Color | HEX | RGB |
|---|---|---|
| Primary | #032D60 | rgb(3, 45, 96) |
| Secondary | #2E844A | rgb(46, 132, 74) |
| Accent | #0176D3 | rgb(1, 118, 211) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text | #000000 | rgb(0, 0, 0) |
| Link | #0176D3 | rgb(1, 118, 211) |
Typography
Each font links to its Google Fonts page where available.
- Primary: Segoe UI Google Fonts →
- Heading: Segoe UI Google Fonts →
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Tableau's actual button styles.
Button Primary
| Attribute | Value |
|---|---|
| Background | #0176D3 |
| Text Color | #FFFFFF |
| Border Color | #0176D3 |
| Border Radius | 4px |
| Shadow | none |
Button Secondary
| Attribute | Value |
|---|---|
| Background | #2E844A |
| Text Color | #FFFFFF |
| Border Color | #2E844A |
| Border Radius | 4px |
| Shadow | none |
Brand Personality
Tone: professional
Energy: medium
Audience: business professionals and analysts
Tableau Brand in the Wild
Image: tableau.com
Source: tableau.com
Image: tableau.com
Source: tableau.com
Image: tableau.com
Source: tableau.com
Image: tableau.com
Source: tableau.com
Image: tableau.com
Source: tableau.com
Image: tableau.com
Source: tableau.com
Frequently Asked Questions
What is Tableau's primary brand color?
Tableau's primary brand color is #032D60. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Tableau use?
Tableau uses #0176D3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Tableau use?
Tableau uses Segoe UI as the primary typeface across body and headings.
Does Tableau use a light or dark theme?
Tableau's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Tableau's logo?
Tableau's logo is available directly on their site (https://tableau.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://tableau.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tableau.
Methodology
Brand data on this page was extracted from https://tableau.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Tableau.