# Syntra Brand Identity

A complete profile of **Syntra**'s visual system — colors, typography, components, and personality — extracted from [https://www.syntra.com](https://www.syntra.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.syntra.com.

- **primary**: `#9CA3AF`
- **rgb(156, 163, 175)**  
- **secondary**: `#BFCBDE`
- **rgb(191, 203, 222)**  
- **accent**: `#2B5292`
- **rgb(43, 82, 146)**  
- **background**: `#FFFFFF`
- **rgb(255, 255, 255)**  
- **textPrimary**: `#2B5292`
- **rgb(43, 82, 146)**  
- **link**: `#2B5292`
- **rgb(43, 82, 146)**

## Typography

Each font links to its Google Fonts page where available.

- **primary**: RecklessNeue  
  [Google Fonts →](https://fonts.google.com/specimen/RecklessNeue)
- **heading**: RecklessNeue  
  [Google Fonts →](https://fonts.google.com/specimen/RecklessNeue)  
  RecklessNeue, serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Syntra's actual button styles.

- **Button Primary**  
  `background: #2B5292`  
  `textColor: #FFFFFF`  
  `borderRadius: 9999px`  
  `shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px`

- **Button Secondary**  
  `background: #FFFFFF`  
  `textColor: #2B5292`  
  `borderRadius: 9999px`  
  `shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px`

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals

## Syntra Brand in the Wild

Image: [syntra.com](https://www.syntra.com/syntra-logo.png)  
Source: [syntra.com](https://www.syntra.com/terms)

Image: [mihcm.com](https://mihcm.com/wp-content/uploads/2025/10/Clarity-Within.webp)  
Source: [mihcm.com](https://mihcm.com/syntra/)

Image: [framer.com](https://www.framer.com/creators-assets/_next/image/?url=https%3A%2F%2Fy4pdgnepgswqffpt.public.blob.vercel-storage.com%2Ftemplates%2F53895%2Fsyntra-NWkGF6Ua4KDLIui9h1dVku8HAcUgRu&w=3840&q=100)  
Source: [framer.com](https://www.framer.com/marketplace/templates/syntra/)

Image: [i.ytimg.com](https://i.ytimg.com/vi/_MwrqTLUlh8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAxaBCH6Ws3u1N3ODZ1jlUXYc7Z2g)  
Source: [youtube.com](https://www.youtube.com/watch?v=_MwrqTLUlh8)

Image: [kingsberry.be](https://kingsberry.be/wp-content/uploads/2024/10/DOOH-Syntra-800x400-gif-2.gif)  
Source: [kingsberry.be](https://kingsberry.be/en/references/2024/syntra-ab-captures-attention-with-strategic-outdoor-advertising/)

## Frequently Asked Questions

1. **What is Syntra's primary brand color?**  
   Syntra's primary brand color is `#9CA3AF`. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Syntra use?**  
   Syntra uses `#2B5292` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Syntra use?**  
   Syntra uses RecklessNeue as the primary typeface across body and headings.

4. **Does Syntra use a light or dark theme?**  
   Syntra's primary site uses a light color scheme, with a background of `#FFFFFF`.

5. **Where can I find Syntra's logo?**  
   Syntra's logo is available directly on their site ([https://www.syntra.com](https://www.syntra.com)). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from [https://www.syntra.com](https://www.syntra.com) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Syntra.

## Methodology

Brand data on this page was extracted from [https://www.syntra.com](https://www.syntra.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. 
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Syntra.