# SyntheticFi Brand Identity

A complete profile of **SyntheticFi**'s visual system — colors, typography, components, and personality — extracted from [https://www.syntheticfi.com/](https://www.syntheticfi.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.syntheticfi.com/.

- **primary**: #0392F1
- **secondary**: #00233A
- **accent**: #00233A
- **background**: #FFFFFF
- **textPrimary**: #0000EE
- **link**: #0000EE

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Reckless TRIAL Regular [Google Fonts →](https://fonts.google.com/specimen/Reckless+TRIAL+Regular)
- **heading**: Neue Haas Unica W1G Medium [Google Fonts →](https://fonts.google.com/specimen/Neue+Haas+Unica+W1G+Medium)

```plaintext
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Logo  
 Favicon  
 Social Card

## UI Components

Live previews rendered using SyntheticFi's actual button styles.

### Button Primary
- **background**: #00233A
- **textColor**: #0000EE
- **borderRadius**: 4px
- **shadow**: rgba(0, 35, 58, 0.1) 0px 4px 10px -2px, rgba(0, 35, 58, 0.1) 0px 2px 2px -1px, rgba(255, 255, 255, 0.1) 0px -2px 8px 0px inset, rgba(255, 255, 255, 0.16) 0px 1px 1px 0px inset, rgba(0, 35, 58, 0.2) 0px 0px 1px 0px

### Button Secondary
- **background**: #F4F4F7
- **textColor**: #0000EE
- **borderRadius**: 4px
- **shadow**: rgba(0, 35, 58, 0.1) 0px 4px 10px -2px, rgba(0, 35, 58, 0.1) 0px 2px 2px -1px, rgba(255, 255, 255, 0.1) 0px -2px 8px 0px inset, rgba(255, 255, 255, 0.16) 0px 1px 1px 0px inset, rgba(0, 35, 58, 0.2) 0px 0px 1px 0px

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: financial advisors

## Frequently Asked Questions

**What is SyntheticFi's primary brand color?**  
SyntheticFi's primary brand color is #0392F1. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does SyntheticFi use?**  
SyntheticFi uses #00233A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does SyntheticFi use?**  
SyntheticFi uses Reckless TRIAL Regular for body text and Neue Haas Unica W1G Medium for headings. Fonts were detected on https://www.syntheticfi.com/ as part of their live design system.

**Does SyntheticFi use a light or dark theme?**  
SyntheticFi's primary site uses a light color scheme, with a background of #FFFFFF.