SyntheticFi Brand Identity

A complete profile of SyntheticFi's visual system — colors, typography, components, and personality — extracted from https://www.syntheticfi.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.syntheticfi.com/.

• primary: #0392F1
• secondary: #00233A
• accent: #00233A
• background: #FFFFFF
• textPrimary: #0000EE
• link: #0000EE

Typography

Each font links to its Google Fonts page where available.

• primary: Reckless TRIAL Regular Google Fonts →
• heading: Neue Haas Unica W1G Medium Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo
Favicon
Social Card

UI Components

Live previews rendered using SyntheticFi's actual button styles.

Button Primary

• background: #00233A
• textColor: #0000EE
• borderRadius: 4px
• shadow: rgba(0, 35, 58, 0.1) 0px 4px 10px -2px, rgba(0, 35, 58, 0.1) 0px 2px 2px -1px, rgba(255, 255, 255, 0.1) 0px -2px 8px 0px inset, rgba(255, 255, 255, 0.16) 0px 1px 1px 0px inset, rgba(0, 35, 58, 0.2) 0px 0px 1px 0px

Button Secondary

• background: #F4F4F7
• textColor: #0000EE
• borderRadius: 4px
• shadow: rgba(0, 35, 58, 0.1) 0px 4px 10px -2px, rgba(0, 35, 58, 0.1) 0px 2px 2px -1px, rgba(255, 255, 255, 0.1) 0px -2px 8px 0px inset, rgba(255, 255, 255, 0.16) 0px 1px 1px 0px inset, rgba(0, 35, 58, 0.2) 0px 0px 1px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial advisors

Frequently Asked Questions

What is SyntheticFi's primary brand color?
SyntheticFi's primary brand color is #0392F1. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does SyntheticFi use?
SyntheticFi uses #00233A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does SyntheticFi use?
SyntheticFi uses Reckless TRIAL Regular for body text and Neue Haas Unica W1G Medium for headings. Fonts were detected on https://www.syntheticfi.com/ as part of their live design system.

Does SyntheticFi use a light or dark theme?
SyntheticFi's primary site uses a light color scheme, with a background of #FFFFFF.