llms.txt

Synthesia Brand Identity

A complete profile of Synthesia's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #3E57DA
Accent #3E57DA
Body Font Basiersquare Webfont
Heading Font Basiersquare Webfont

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Synthesia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Instructions for using the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font".
  3. Hard-reload the page and check captured fonts.
  4. Download each font file locally.
  5. Copy matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Basiersquare Webfont",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#3E57DA",
  "secondary": "#0D0F2C",
  "accent": "#3E57DA",
  "background": "#FFFFFF",
  "textPrimary": "#333B52",
  "link": "#333B52"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Basiersquare Webfont",
   "heading": "Basiersquare Webfont"
  },
  "fontStacks": {
   "heading": [
    "Basiersquare Webfont",
    "sans-serif"
   ],
   "body": [
    "Basiersquare Webfont",
    "sans-serif"
   ],
   "paragraph": [
    "Basiersquare Webfont",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "105.6px",
   "h2": "67.2px",
   "body": "19.2px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333B52",
   "borderColor": "#D1D6E5",
   "borderRadius": "14.4px",
   "borderRadiusCorners": {
    "topLeft": "14.4px",
    "topRight": "14.4px",
    "bottomRight": "14.4px",
    "bottomLeft": "14.4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#3E57DA",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "rgba(16, 24, 40, 0.08) 0px 2px 10px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0D0F2C",
   "borderRadius": "14.4px",
   "borderRadiusCorners": {
    "topLeft": "14.4px",
    "topRight": "14.4px",
    "bottomRight": "14.4px",
    "bottomLeft": "14.4px"
   },
   "shadow": "rgb(209, 214, 229) 0px 0px 0px 1px, rgba(16, 24, 40, 0.08) 0px 2px 16px 0px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65eae689ace95f5017dc17a0_Logo-main.svg",
  "favicon": "https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/664f0f482fa5a4d527d892bc_Favicon-Web-Security%201.png",
  "ogImage": "https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/67dad5d5c238a51c2327e203_OG-Image_2025.jpg",
  "logoHref": "/?r=0",
  "logoAlt": "Synthesia Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}