# Switchboard Brand Identity

A complete profile of **Switchboard**'s visual system — colors, typography, components, and personality — extracted from [https://www.onswitchboard.com](https://www.onswitchboard.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.onswitchboard.com.

- **Primary**: #EBC97A (rgb(235, 201, 122))
- **Secondary**: #697179 (rgb(105, 113, 121))
- **Accent**: #EBC97A (rgb(235, 201, 122))
- **Background**: #FFFFFF (rgb(255, 255, 255))
- **Text Primary**: #000000 (rgb(0, 0, 0))
- **Link**: #374654 (rgb(55, 70, 84))

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Open Sans [Google Fonts →](https://fonts.google.com/specimen/Open+Sans)
- **Heading**: Open Sans [Google Fonts →](https://fonts.google.com/specimen/Open+Sans)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

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## UI Components

Live previews rendered using Switchboard's actual button styles.

**Button Primary**
- Background: #EBC97A
- Text Color: #000000
- Border Radius: 5px
- Shadow: none

**Button Secondary**
- Background: transparent
- Text Color: #000000
- Border Color: #879099
- Border Radius: 5px
- Shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** transportation industry professionals

## Frequently Asked Questions

**What is Switchboard's primary brand color?**
Switchboard's primary brand color is #EBC97A. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Switchboard use?**
Switchboard uses Open Sans as the primary typeface across body and headings.

**Does Switchboard use a light or dark theme?**
Switchboard's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Switchboard's logo?**
Switchboard's logo is available directly on their site (https://www.onswitchboard.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**
This profile was extracted from https://www.onswitchboard.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Switchboard.