Swish Brand: Colors, Fonts, Logo & Visual Identity
Swish Brand Identity
A complete profile of Swish's visual system — colors, typography, components, and personality — extracted from http://swish.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://swish.com.
primary
- #1A5FB8
- rgb(26, 95, 184)
secondary
- #52627A
- rgb(82, 98, 122)
accent
- #1799E1
- rgb(23, 153, 225)
background
- #FFFFFF
- rgb(255, 255, 255)
textPrimary
- #000000
- rgb(0, 0, 0)
link
- #1799E1
- rgb(23, 153, 225)
Typography
Each font links to its Google Fonts page where available.
primary
Museo Sans Rounded
heading
Museo Sans Rounded
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Swish's actual button styles.
Button Primary
- background: #1799E1
- textColor: #000000
- borderRadius: 12px
- shadow: none
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy individuals and businesses
Frequently Asked Questions
What is Swish's primary brand color?
Swish's primary brand color is #1A5FB8. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Swish use?
Swish uses #1799E1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Swish use?
Swish uses Museo Sans Rounded as the primary typeface across body and headings.
Does Swish use a light or dark theme?
Swish's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Swish's logo?
Swish's logo is available directly on their site (http://swish.com).
How was this brand profile generated?
This profile was extracted from http://swish.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.