Swipe Brand Identity

A complete profile of Swipe's visual system — colors, typography, components, and personality — extracted from https://getswipe.in. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getswipe.in.

• primary: #2754FF
• secondary: #2563EB
• accent: #2754FF
• background: #FFFFFF
• textPrimary: #374151
• link: #374151

Typography

Each font links to its Google Fonts page where available.

• primary: DM Sans
• heading: DM Sans

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Swipe's actual button styles.

• Button Primary

  • background: #2754FF
  • textColor: #FFFFFF
  • borderRadius: 6px
  • shadow: none

• Button Secondary

  • background: #E5E7EB
  • textColor: #000000
  • borderRadius: 9999px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: SMEs looking for invoicing and billing solutions

Frequently Asked Questions

What is Swipe's primary brand color?
Swipe's primary brand color is #2754FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Swipe use?
Swipe uses DM Sans as the primary typeface across body and headings.

Does Swipe use a light or dark theme?
Swipe's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Swipe's logo?
Swipe's logo is available directly on their site (https://getswipe.in). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://getswipe.in using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Swipe.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2754FF",
    "secondary": "#2563EB",
    "accent": "#2754FF",
    "background": "#FFFFFF",
    "textPrimary": "#374151",
    "link": "#374151"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "__DM_Sans_6b61d4",
        "__DM_Sans_Fallback_6b61d4",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "__DM_Sans_6b61d4",
        "__DM_Sans_Fallback_6b61d4",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "__DM_Sans_6b61d4",
        "__DM_Sans_Fallback_6b61d4",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2754FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E5E7EB",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getswipe.azureedge.net/getswipe/images/logo.svg",
    "favicon": "https://getswipe.in/images/favicon.png",
    "ogImage": "https://getswipe.in/resources/images/swipe_logo.png"
  }
}