Sweetspot Brand Identity

A complete profile of Sweetspot's visual system — colors, typography, components, and personality — extracted from https://www.sweetspot.so/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.sweetspot.so/.

Colors

• Primary: #364153
• Secondary: #99A1AF
• Accent: #0F172A
• Background: #FFFFFF
• Text Primary: #0F172A
• Link: #0F172A

Typography

Each font links to its Google Fonts page where available.

Fonts

• Primary: Inter
  • Inter Google Fonts →
• Heading: Aeonik
  • Aeonik Google Fonts →

Visual Assets

UI Components

Button Styles

• Button Primary
  background: #F9FAFB
  textColor: #0F172A
  borderColor: #E5E7EB
  borderRadius: 33px
  shadow: none

• Button Secondary
  background: #FFFFFF
  textColor: #0F172A
  borderColor: #E5E7EB
  borderRadius: 33px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: government contractors

Frequently Asked Questions

• What is Sweetspot's primary brand color?
  Sweetspot's primary brand color is #364153.
• What accent color does Sweetspot use?
  Sweetspot uses #0F172A as an accent color.
• What font does Sweetspot use?
  Sweetspot uses Inter for body text and Aeonik for headings.
• Does Sweetspot use a light or dark theme?
  Sweetspot's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Sweetspot's logo?
  Sweetspot's logo is available directly on their site (https://www.sweetspot.so/).
• How was this brand profile generated?
  This profile was extracted using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aeonik",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#364153",
    "secondary": "#99A1AF",
    "accent": "#0F172A",
    "background": "#FFFFFF",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Aeonik"
    },
    "fontStacks": {
      "heading": [
        "Aeonik",
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Aeonik",
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Aeonik",
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F9FAFB",
      "textColor": "#0F172A",
      "borderColor": "#E5E7EB",
      "borderRadius": "33px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F172A",
      "borderColor": "#E5E7EB",
      "borderRadius": "33px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sweetspot.so/_astro/sweetspot.up-pgv9n_Z1ksnJp.webp",
    "favicon": "https://www.sweetspot.so/favicon.svg",
    "ogImage": "https://www.sweetspot.so/og/home.webp"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "government contractors"
  }
}