# Sweet Security Brand Identity

A complete profile of **Sweet Security**'s visual system — colors, typography, components, and personality — extracted from https://www.sweet.security/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sweet-security
- Machine-readable JSON: https://characterquilt.com/branding/sweet-security.json
- Per-page llms.txt: https://characterquilt.com/branding/sweet-security/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #DAFF00 |
| Accent | #DAFF00 |
| Body Font | Sweet text |
| Heading Font | Sweet title |

## Color Palette

- primary: #DAFF00
- secondary: #FBFFE5
- accent: #DAFF00
- background: #FFFFFF
- textPrimary: #0F190A
- link: #0F190A

## Typography

- primary: Sweet text — https://fonts.google.com/specimen/Sweet+text
- heading: Sweet title — https://fonts.google.com/specimen/Sweet+title

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#F4FFB2, borderRadius=8px, shadow=none
- buttonPrimary: background=#DAFF00, textColor=#0F190A, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0F190A, borderColor=#0F190A, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Sweet Security Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Latest Cloud Security Resources | Sweet Security**
  - Image: 
  - Source: [Latest Resources](https://www.sweet.security/resources/latest)
- **Sweet Security Blog | Cloud & AI Security Insights**
  - Image: 
  - Source: [Sweet Security Blog](https://www.sweet.security/blog)
- **Manage critical issues in your cloud environment with Sweet Security.**
  - Image: 
  - Source: [Cloud Issues Hub](https://www.sweet.security/blog/start-your-day-with-confidence-introducing-cloud-issues-hub-at-sweet)
- **Sweet Security Blog | Cloud & AI Security Insights**
  - Image: 
  - Source: [Sweet Security Blog](https://www.sweet.security/blog)
- **Sweet Security's LLM-Powered Cloud Detection Engine**
  - Image: 
  - Source: [LLM-Powered Detection](https://www.sweet.security/blog/hit-1-false-positive-rate-with-sweets-patent-pending-llm-cloud-detection-engine)
- **Sweet Security Blog | Cloud & AI Security Insights**
  - Image: 
  - Source: [Sweet Security Blog](https://www.sweet.security/blog)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sweet text",
      "role": "body"
    },
    {
      "family": "Sweet title",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#DAFF00",
    "secondary": "#FBFFE5",
    "accent": "#DAFF00",
    "background": "#FFFFFF",
    "textPrimary": "#0F190A",
    "link": "#0F190A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sweet text",
      "heading": "Sweet title"
    },
    "fontStacks": {
      "heading": [
        "Sweet title",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Sweet text",
        "sans-serif"
      ],
      "paragraph": [
        "Sweet text",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "60px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#F4FFB2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#DAFF00",
      "textColor": "#0F190A",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F190A",
      "borderColor": "#0F190A",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/671e67b935e33231695d5a63/690cb34528bfcb4d8e119e61_sweet%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/671e67b935e33231695d5a63/67445a0550d571de8358a517_Sweet%20fav%2032x32.png",
    "ogImage": "https://cdn.prod.website-files.com/671e67b935e33231695d5a63/67430e99ae40f39f05f53a5f_sweet-open%20graph%20image.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweet Security'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a Demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #DAFF00, which is consistent with the site's primary color scheme. The text 'Get a Demo' is action-oriented, making it a strong call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Get a Demo",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It maintains the same action-oriented text, 'Get a Demo', but with a more subtle design, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweet Security'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```