Sweatpals Brand: Colors, Fonts, Logo & Visual Identity

Sweatpals Brand Identity

A complete profile of Sweatpals's visual system — colors, typography, components, and personality — extracted from https://www.sweatpals.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.sweatpals.com/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Sweatpals's actual button styles.

Brand Personality

Sweatpals Brand in the Wild

Source: sweatpals.com

Source: sweatpals.com

Source: sweatpals.com

Source: sweatpals.com

Source: sweatpals.com

Source: sweatpals.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://www.sweatpals.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sweatpals.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SkandiaSN",
      "role": "heading"
    },
    {
      "family": "Raw Bold",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0050BD",
    "secondary": "#3CCFBB",
    "accent": "#3898EC",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raw Bold",
      "heading": "SkandiaSN"
    },
    "fontStacks": {
      "heading": [
        "SkandiaSN",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Raw Bold",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Raw Bold",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "22px",
      "h2": "96px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "rgb(116, 241, 255) 0px 0px 25px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6878a61e5c0c0f971ff933ae/69156b9c04ae8ba7afce0d4f_%20Sweatpals_Primary-Logo_Black_512px.svg",
    "favicon": "https://cdn.prod.website-files.com/6878a61e5c0c0f971ff933ae/68f6426e1ba71789d86c877c_SP_Favicon.png",
    "ogImage": null,
    "logoHref": "https://www.sweatpals.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweatpals'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started for Free",
      "reasoning": "Button #0 with text 'Get Started for Free' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#000000), which contrasts well with the white text, making it stand out."
    },
    "secondary": {
      "index": 6,
      "text": "Grow your community",
      "reasoning": "Button #6 with text 'Grow your community' is selected as secondary due to its different background color (#FFFFFF) and supportive action text, making it a suitable secondary option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "fitness enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sweatpals'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}