Sway Brand: Colors, Fonts, Logo & Visual Identity

Sway Brand Identity

A complete profile of Sway's visual system — colors, typography, components, and personality — extracted from https://swaythefuture.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://swaythefuture.com/.
primary
#FFF0EC
rgb(255, 240, 236)
secondary
#E4C0F9
rgb(228, 192, 249)
accent
#FF8126
rgb(255, 129, 38)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1A4FD9
rgb(26, 79, 217)
link
#1A4FD9
rgb(26, 79, 217)

Typography

Each font links to its Google Fonts page where available.
primary
Open Sans
Open Sans Google Fonts →
heading
InternacionalAlt-SemiBold
InternacionalAlt-SemiBold Google Fonts →
Internacional-SemiBold, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Sway's actual button styles.
Input
input
background #FFFFFF
textColor #1A4FD9
borderColor null
borderRadius 0px
shadow none

Button Primary
buttonPrimary
background #FF8126
textColor #FFF0EC
borderRadius 60px
shadow none

Button Secondary
buttonSecondary
background #1A4FD9
textColor #FFF0EC
borderRadius 0px
shadow none

Brand Personality

Tone: modern
Energy: high
Audience: environmentally conscious consumers

Sway Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: swaythefuture.com
Source: swaythefuture.com

Image: swaythefuture.com
Source: swaythefuture.com

Image: swaythefuture.com
Source: swaythefuture.com

Image: swaythefuture.com
Source: swaythefuture.com

Image: swaythefuture.com
Source: swaythefuture.com

Image: swaythefuture.com
Source: swaythefuture.com

Frequently Asked Questions

  1. What is Sway's primary brand color?
    Sway's primary brand color is #FFF0EC. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Sway use?
    Sway uses #FF8126 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Sway use?
    Sway uses Open Sans for body text and InternacionalAlt-SemiBold for headings. Fonts were detected on https://swaythefuture.com/ as part of their live design system.

  4. Does Sway use a light or dark theme?
    Sway's primary site uses a light color scheme, with a background of #FFFFFF.

  5. Where can I find Sway's logo?
    Sway's logo is available directly on their site (https://swaythefuture.com/). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from https://swaythefuture.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sway.

Methodology

Brand data on this page was extracted from https://swaythefuture.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sway.