# Swap Brand Identity

A complete profile of **Swap**'s visual system — colors, typography, components, and personality — extracted from [https://www.swap-commerce.com/](https://www.swap-commerce.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.swap-commerce.com/

- **primary**:  #A3FDA7  
  `rgb(163, 253, 167)`
- **secondary**: #0D5B3B  
  `rgb(13, 91, 59)`
- **accent**: #A3FDA7  
  `rgb(163, 253, 167)`
- **background**: #FFFFFF  
  `rgb(255, 255, 255)`
- **textPrimary**: #000000  
  `rgb(0, 0, 0)`
- **link**: #F2FFE3  
  `rgb(242, 255, 227)`

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Roboto  
  [Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)
- **heading**: Roboto  
  [Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)
  
**Font stack:** mainFont, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Swap's actual button styles.

### Input

- **Background**: transparent
- **Text Color**: #FFFFFF
- **Border Color**: #FFFFFF
- **Border Radius**: 100px
- **Shadow**: none

### Button Primary

- **Background**: #A3FDA7
- **Text Color**: #000000
- **Border Color**: #A3FDA7
- **Border Radius**: 200px
- **Shadow**: none

### Button Secondary

- **Background**: #FFFFFF
- **Text Color**: #000000
- **Border Radius**: 0px
- **Shadow**: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: e-commerce businesses

## Frequently Asked Questions

**What is Swap's primary brand color?**  
Swap's primary brand color is #A3FDA7. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Swap use?**  
Swap uses Roboto as the primary typeface across body and headings.

**Does Swap use a light or dark theme?**  
Swap's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Swap's logo?**  
Swap's logo is available directly on their site (https://www.swap-commerce.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.swap-commerce.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Swap.

## Methodology

Brand data on this page was extracted from
[https://www.swap-commerce.com/](https://www.swap-commerce.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Swap.