Swap Brand Identity

A complete profile of Swap's visual system — colors, typography, components, and personality — extracted from https://www.swap-commerce.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.swap-commerce.com/

• primary: #A3FDA7
  rgb(163, 253, 167)
• secondary: #0D5B3B
  rgb(13, 91, 59)
• accent: #A3FDA7
  rgb(163, 253, 167)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #000000
  rgb(0, 0, 0)
• link: #F2FFE3
  rgb(242, 255, 227)

Typography

Each font links to its Google Fonts page where available.

• primary: Roboto
  Roboto Google Fonts →
• heading: Roboto
  Roboto Google Fonts →

Font stack: mainFont, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Swap's actual button styles.

Input

• Background: transparent
• Text Color: #FFFFFF
• Border Color: #FFFFFF
• Border Radius: 100px
• Shadow: none

Button Primary

• Background: #A3FDA7
• Text Color: #000000
• Border Color: #A3FDA7
• Border Radius: 200px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: e-commerce businesses

Frequently Asked Questions

What is Swap's primary brand color?
Swap's primary brand color is #A3FDA7. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Swap use?
Swap uses Roboto as the primary typeface across body and headings.

Does Swap use a light or dark theme?
Swap's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Swap's logo?
Swap's logo is available directly on their site (https://www.swap-commerce.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.swap-commerce.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Swap.

Methodology

Brand data on this page was extracted from https://www.swap-commerce.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Swap.