Swan Brand Identity

A complete profile of Swan's visual system — colors, typography, components, and personality — extracted from https://www.swan.io/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #766E80
• secondary: #896DC5
• accent: #4353FF
• background: #FCFBFD
• textPrimary: #212121
• link: #4353FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• buttonPrimary: background=#212121, textColor=#FCFBFD, borderRadius=6px, shadow=rgba(139, 129, 150, 0.03) 0px 8px 8px 0px
• buttonSecondary: background=#F7F5FA, textColor=#212121, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking to integrate banking features

Swan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Enviar una transferencia internacional – SWAN Support
  • Image:
  • Source: https://support.swan.io/hc/es/articles/21321239956765-Enviar-una-transferencia-internacional
• Insights on Embedded Banking - Swan's Blog
  • Image:
  • Source: https://www.swan.io/blog
• Wielding embedded finance to perfect Expense Management
  • Image:
  • Source: https://www.swan.io/blog-posts/wielding-embedded-finance-to-perfect-expense-management
• Swan - Finanzmanagement
  • Image: .png)
  • Source: https://www.swan.io/de/solution/financial-management

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#766E80",
  "secondary": "#896DC5",
  "accent": "#4353FF",
  "background": "#FCFBFD",
  "textPrimary": "#212121",
  "link": "#4353FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "40px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#212121",
   "textColor": "#FCFBFD",
   "borderRadius": "6px",
   "shadow": "rgba(139, 129, 150, 0.03) 0px 8px 8px 0px"
  },
  "buttonSecondary": {
   "background": "#F7F5FA",
   "textColor": "#212121",
   "borderRadius": "10px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png",
  "ogImage": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses looking to integrate banking features"
 }
}