# Svix Brand Identity

A complete profile of **Svix**'s visual system — colors, typography, components, and personality — extracted from [https://www.svix.com](https://www.svix.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.svix.com.

| Color        | Hex       | RGB                |
|--------------|-----------|--------------------|
| primary      | #2C70FF  | rgb(44, 112, 255)  |
| secondary    | #A9B7C6  | rgb(169, 183, 198) |
| accent       | #2C70FF  | rgb(44, 112, 255)  |
| background   | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary  | #1C1C46  | rgb(28, 28, 70)    |
| link         | #1C1C46  | rgb(28, 28, 70)    |

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Roboto  
  [Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)
- **Heading**: Roboto  
  [Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)

## UI Components

Live previews rendered using Svix's actual button styles.

### Input

- **Background**: #FFFFFF
- **Text Color**: #1C1C46
- **Border Color**: #D1D5DB
- **Border Radius**: 6px
- **Shadow**: none

### Button Primary

- **Background**: #2C70FF
- **Text Color**: #FFFFFF
- **Border Radius**: 6px
- **Shadow**: none

### Button Secondary

- **Background**: #1C1C46
- **Text Color**: #FFFFFF
- **Border Color**: #FFFFFF
- **Border Radius**: 6px
- **Shadow**: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** developers and enterprises

## Frequently Asked Questions

**What is Svix's primary brand color?**  
Svix's primary brand color is #2C70FF. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Svix use?**  
Svix uses Roboto as the primary typeface across body and headings.

**Does Svix use a light or dark theme?**  
Svix's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Svix's logo?**  
Svix's logo is available directly on their site (https://www.svix.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.svix.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Svix.

## Visual Assets

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2C70FF",
    "secondary": "#A9B7C6",
    "accent": "#2C70FF",
    "background": "#FFFFFF",
    "textPrimary": "#1C1C46",
    "link": "#1C1C46"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "grotesk",
        "grotesk Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "grotesk",
        "grotesk Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "16px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1C1C46",
      "borderColor": "#D1D5DB",
      "borderRadius": "6px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2C70FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C1C46",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.svix.com/_next/static/media/svix-logo-text-white.f84c2cda.svg",
    "favicon": "https://www.svix.com/icon.svg",
    "ogImage": "https://www.svix.com/_next/static/media/social-banner.60fb782d.png",
    "logoHref": "/",
    "logoAlt": "Svix"
  }
}
```