llms.txt

SurveyMonkey Brand Identity

A complete profile of SurveyMonkey's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #00BF6F
Accent #00BF6F
Body Font Arial
Heading Font National 2

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and organizations

SurveyMonkey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "National 2",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#00BF6F",
    "secondary": "#2D3748",
    "accent": "#00BF6F",
    "background": "#FFFFFF",
    "textPrimary": "#224F3C",
    "link": "#224F3C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "National 2"
    },
    "fontStacks": {
      "heading": [
        "National 2",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "Hiragino Sans",
        "Hiragino Kaku Gothic Pro",
        "游ゴシック",
        "游ゴシック体",
        "YuGothic",
        "Yu Gothic",
        "ＭＳ ゴシック",
        "MS Gothic",
        "sans-serif"
      ],
      "body": [
        "National 2",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "Hiragino Sans",
        "Hiragino Kaku Gothic Pro",
        "游ゴシック",
        "游ゴシック体",
        "YuGothic",
        "Yu Gothic",
        "ＭＳ ゴシック",
        "MS Gothic",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00BF6F",
      "textColor": "#FFFFFF",
      "borderColor": "#00BF6F",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1E2124",
      "textColor": "#1E2124",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20200%2040%22%20class%3D%22surveymonkey-logo-primary-animated-hover_svgContainer__o0wr2%22%20data-fc-idx%3D%220%22%3E%3Crect%20width%3D%22200%22%20height%3D%2250%22%20rx%3D%220%22%20ry%3D%220%22%20transform%3D%22translate(0%20-5)%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20stroke-width%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%3Cg%20class%3D%22surveymonkey-logo-primary-animated-hover_monkeyGroup__6AF6X%22%20stroke-width%3D%220%22%20style%3D%22stroke-width%3A%200px%20!important%3B%22%3E%3Cpath%20d%3D%22...%22%20fill%3D%22%23008323%22%20style%3D%22fill%3A%20rgb(0%2C%20131%2C%2035)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22...%22%20fill%3D%22%23fff%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://prod.smassets.net/assets/static/images/surveymonkey/favicon.svg",
    "ogImage": "https://prod.smassets.net/assets/content/sm/default-og-share-card-2024.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SurveyMonkey'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get started free",
      "reasoning": "Button #2 has a vibrant green background (#00BF6F), which is the brand color, and the text 'Get started free' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Contact sales",
      "reasoning": "Button #1 has a dark background (#1E2124), which is distinct from the primary button's color group, and the text 'Contact sales' suggests a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and organizations"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SurveyMonkey'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}