# SuretyNow Brand Identity

A complete profile of **SuretyNow**'s visual system — colors, typography, components, and personality — extracted from [https://suretynow.com/](https://suretynow.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://suretynow.com/.

| Type      | Color Code    | RGB                |
|-----------|---------------|--------------------|
| primary   | #D84727       | rgb(216, 71, 39)   |
| secondary | #EFB5A9       | rgb(239, 181, 169) |
| accent    | #D84727       | rgb(216, 71, 39)   |
| background| #FFFFFF       | rgb(255, 255, 255) |
| textPrimary| #3B3433     | rgb(59, 52, 51)    |
| link      | #432CF4       | rgb(67, 44, 244)   |

## Typography

Each font links to its Google Fonts page where available.

- primary: Inter  
- heading: Heebo

## Visual Assets

Logo

Favicon

## UI Components

### Button Primary

| Property        | Value            |
|----------------|------------------|
| background      | #D84727          |
| textColor       | #FFFFFF          |
| borderColor     | #D84727          |
| borderRadius    | 24px             |
| shadow          | none             |

### Button Secondary

| Property        | Value            |
|----------------|------------------|
| background      | #F9F9F9          |
| textColor       | #272322          |
| borderColor     | #EBEBEB          |
| borderRadius    | 16px             |
| shadow          | rgba(0, 0, 0, 0.04) 0px 2px 4px 0px |

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** business professionals seeking surety bonds

## SuretyNow Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6364a0bb21b39d717d1d7574/6866f8311f1ef549897620d3_pexels-pavel-danilyuk-5520322-(1).jpeg)  
Source: [suretynow.com](https://suretynow.com/bond/wyoming-surplus-lines-broker-bond)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6364a0bb21b39d717d1d7574/681295f158a07c9a3ac61171_20227484_6212114.jpeg)  
Source: [suretynow.com](https://suretynow.com/bond/north-carolina-bid-bond)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6364a0bb21b39d717d1d7574/6866f7e71f1ef549897607cd_pexels-mikael-blomkvist-8961551-(1).jpeg)  
Source: [suretynow.com](https://suretynow.com/bond/tennessee-performance-payment-bond)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6364a0bb21b39d717d1d7574/6866d71ad438b8f473080441_pexels-a-darmel-7641842.jpeg)  
Source: [suretynow.com](https://suretynow.com/bond/wisconsin-wage-and-welfare-bond)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6364a0bb21b39d717d1d7574/6867ed07fa41b803dc04c22e_pexels-mali-70419-(1).jpeg)  
Source: [suretynow.com](https://suretynow.com/bond/rhode-island-federal-maritime-commission-oti-bond)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6364a0bb21b39d717d1d7574/6866f26d551fb42cc9ce65f1_pexels-mikael-blomkvist-8961066.jpeg)  
Source: [suretynow.com](https://suretynow.com/bond/oklahoma-maintenance-bond)

## Frequently Asked Questions

**What is SuretyNow's primary brand color?**  
SuretyNow's primary brand color is #D84727. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does SuretyNow use?**  
SuretyNow uses Inter for body text and Heebo for headings. Fonts were detected on https://suretynow.com/ as part of their live design system.

**Does SuretyNow use a light or dark theme?**  
SuretyNow's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find SuretyNow's logo?**  
SuretyNow's logo is available directly on their site (https://suretynow.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://suretynow.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SuretyNow.