# Sureform Brand Identity

A complete profile of **Sureform**'s visual system — colors, typography, components, and personality — extracted from [https://www.sureformhq.com/](https://www.sureformhq.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.sureformhq.com/.

- **primary**: #6B7280 (rgb(107, 114, 128))
- **secondary**: #9CA3AF (rgb(156, 163, 175))
- **accent**: #2563EB (rgb(37, 99, 235))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #000000 (rgb(0, 0, 0))
- **link**: #2563EB (rgb(37, 99, 235))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: __Inter_f367f3
  - [Google Fonts →](https://fonts.google.com/specimen/__Inter_f367f3)
- **heading**: __Inter_f367f3
  - [Google Fonts →](https://fonts.google.com/specimen/__Inter_f367f3)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
```

## Visual Assets

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** unknown

## Sureform Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [sureformhq.com](https://www.sureformhq.com/favicon.ico)
Source: [sureformhq.com](https://www.sureformhq.com/)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/w4wAAOSwAMVge4fE/s-l400.jpg)
Source: [ebay.com](https://www.ebay.com/itm/389213337602)

Image: [s.yimg.com](https://s.yimg.com/ny/api/res/1.2/Yqf0qhS09zedqT7nuMKCPQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTM5OA--/https://media.zenfs.com/en/zacks.com/88a796e422bfa9294965d9441bcaea47)
Source: [finance.yahoo.com](https://finance.yahoo.com/news/intuitive-surgical-shares-may-rise-133900292.html)

## Frequently Asked Questions

- **What is Sureform's primary brand color?**
  Sureform's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Sureform use?**
  Sureform uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Sureform use?**
  Sureform uses __Inter_f367f3 as the primary typeface across body and headings.

- **Does Sureform use a light or dark theme?**
  Sureform's primary site uses a light color scheme, with a background of #FFFFFF.

- **How was this brand profile generated?**
  This profile was extracted from https://www.sureformhq.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sureform.

## Methodology

Brand data on this page was extracted from [https://www.sureformhq.com/](https://www.sureformhq.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Sureform.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {"family": "__Inter_f367f3", "count": 5},
    {"family": "__Inter_Fallback_f367f3", "count": 5}
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#2563EB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#2563EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "__Inter_f367f3",
      "heading": "__Inter_f367f3"
    },
    "fontStacks": {
      "body": ["__Inter_f367f3", "__Inter_Fallback_f367f3"],
      "heading": ["__Inter_f367f3", "__Inter_Fallback_f367f3"],
      "paragraph": ["__Inter_f367f3", "__Inter_Fallback_f367f3"]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://www.sureformhq.com/favicon.ico",
    "ogImage": "https://www.sureformhq.com/sureform.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```