# Supper Brand Identity

A complete profile of **Supper**'s visual system — colors, typography, components, and personality — extracted from [https://www.supper.co/](https://www.supper.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.supper.co/.

- **Primary:**  #17B588
- **Secondary:** #D7F5FF
- **Accent:** #FFD678
- **Background:** #FFFFFF
- **Text Primary:** #000000
- **Link:** #FFD678

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Host Grotesk
- **Heading:** Lazzer  
  [Lazzer](https://fonts.google.com/specimen/Lazzer)  
  [Host Grotesk](https://fonts.google.com/specimen/Host+Grotesk)

## UI Components

Live previews rendered using Supper's actual button styles.

### Button Primary

- **Background:** #17B588  
- **Text Color:** #000000  
- **Border Radius:** 0px  
- **Shadow:** none

### Button Secondary

- **Background:** #FFD678  
- **Text Color:** #000000  
- **Border Color:** #FFD678  
- **Border Radius:** 9.6px  
- **Shadow:** none

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** high-growth companies

## Frequently Asked Questions

1. **What is Supper's primary brand color?**  
   Supper's primary brand color is #17B588.

2. **What accent color does Supper use?**  
   Supper uses #FFD678 as an accent color.

3. **What font does Supper use?**  
   Supper uses Host Grotesk for body text and Lazzer for headings.

4. **Does Supper use a light or dark theme?**  
   Supper's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Supper's logo?**  
   Supper's logo is available directly on their site (https://www.supper.co/).

6. **How was this brand profile generated?**  
   This profile was extracted from https://www.supper.co/ using the Firecrawl branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lazzer",
      "role": "heading"
    },
    {
      "family": "Host Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#17B588",
    "secondary": "#D7F5FF",
    "accent": "#FFD678",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FFD678"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Host Grotesk",
      "heading": "Lazzer"
    },
    "fontStacks": {
      "heading": [
        "Lazzer",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Host Grotesk",
        "Arial",
        "sans-serif"
      ]
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#17B588",
      "textColor": "#000000",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFD678",
      "textColor": "#000000",
      "borderColor": "#FFD678",
      "borderRadius": "9.6px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20181%2041%22%20fill%3D%22none%22%3E...",
    "favicon": "https://cdn.prod.website-files.com/6878f348cb0839fd6dc7599d/68912d0c9f55a3fb68b2f8b1_Supper%20Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6878f348cb0839fd6dc7599d/6892361798f9bef9d3c1a4a1_supper-open-graph%20(1).jpg"
  }
}
```

## Supper Brand in the Wild