Superwall Brand Identity

A complete profile of Superwall's visual system — colors, typography, components, and personality — extracted from https://superwall.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://superwall.com.

• Primary: #273040 (rgb(39, 48, 64))
• Secondary: #76F4F2 (rgb(118, 244, 242))
• Accent: #76F4F2 (rgb(118, 244, 242))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #101828 (rgb(16, 24, 40))
• Link: #101828 (rgb(16, 24, 40))

Typography

Each font links to its Google Fonts page where available.

• Primary: Manrope — Google Fonts →
• Heading: Geist — Google Fonts →
• Space Grotesk, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Superwall's actual button styles.

Input

• Background: transparent
• Text Color: #FFFFFF
• Border Color: null
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #76F4F2
• Text Color: #000000
• Border Color: #244450
• Border Radius: 33554400px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Secondary

• Background: #FFC459
• Text Color: #000000
• Border Color: #FFC459
• Border Radius: 33554400px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: app developers and businesses looking to implement paywalls

Frequently Asked Questions

What is Superwall's primary brand color?
Superwall's primary brand color is #273040. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Superwall use?
Superwall uses #76F4F2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Superwall use?
Superwall uses Manrope for body text and Geist for headings. Fonts were detected on https://superwall.com as part of their live design system.

Does Superwall use a light or dark theme?
Superwall's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Superwall's logo?
Superwall's logo is available directly on their site (https://superwall.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://superwall.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Superwall.

Methodology

Brand data on this page was extracted from https://superwall.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Superwall.