Superorder Brand Identity

A complete profile of Superorder's visual system — colors, typography, components, and personality — extracted from https://superorder.com/. Built for designers, agents, and AI tools.

Primary

#07241F

Accent

#2CC27F

Body Font

Acumin Pro

Heading

Gilroy

Color Palette

Brand palette extracted from https://superorder.com/.
primary

#07241F

rgb(7, 36, 31)

secondary

#4A5259

rgb(74, 82, 89)

accent

#2CC27F

rgb(44, 194, 127)

background

#F9F5F0

rgb(249, 245, 240)

textPrimary

#2CC27F

rgb(44, 194, 127)

link

#2CC27F

rgb(44, 194, 127)

Typography

Each font links to its Google Fonts page where available.

Primary

Acumin Pro
Acumin Pro Google Fonts →

Heading

Gilroy
Gilroy Google Fonts →

Gilroy, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Superorder's actual button styles.

Button Primary

buttonPrimary

background #2CC27F textColor #FFFFFF borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: restaurant owners and managers

Superorder Brand in the Wild

Image: cdn.prod.website-files.com

Source: superorder.com

Image: cdn.prod.website-files.com

Source: superorder.com

Image: cdn.prod.website-files.com

Source: superorder.com

Image: cdn.prod.website-files.com

Source: superorder.com

Image: cdn.prod.website-files.com

Source: superorder.com

Image: cdn.prod.website-files.com

Source: superorder.com

Frequently Asked Questions

What is Superorder's primary brand color?

Superorder's primary brand color is #07241F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Superorder use?

Superorder uses #2CC27F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Superorder use?

Superorder uses Acumin Pro for body text and Gilroy for headings. Fonts were detected on https://superorder.com/ as part of their live design system.

Does Superorder use a light or dark theme?

Superorder's primary site uses a light color scheme, with a background of #F9F5F0.

Where can I find Superorder's logo?

Superorder's logo is available directly on their site (https://superorder.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://superorder.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Superorder.

Methodology

Brand data on this page was extracted from https://superorder.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Superorder.