[Home](/content/site-root.html) · [Branding](/content/branding/index.html) · Supermemory
# Supermemory Brand Identity
A complete profile of **Supermemory**'s visual system —
colors, typography, components, and personality — extracted from
[https://supermemory.ai/](https://supermemory.ai/).
Built for designers, agents, and AI tools.
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Copy Agent Instructions
[Download JSON](/content/branding/supermemory.json)
Primary
#F0F5FF
Accent
#0562EF
Body Font
DM Sans
Heading
Space Grotesk
## Color Palette
Brand palette extracted from https://supermemory.ai/.
primary
#F0F5FF
rgb(240, 245, 255)
secondary
#C5DBF2
rgb(197, 219, 242)
accent
#0562EF
rgb(5, 98, 239)
background
#F5F9FF
rgb(245, 249, 255)
textPrimary
#0B1015
rgb(11, 16, 21)
link
#0562EF
rgb(5, 98, 239)
## Typography
Each font links to its Google Fonts page where available.
primary
DM Sans
DM Sans [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)
heading
Space Grotesk
Space Grotesk [Google Fonts →](https://fonts.google.com/specimen/Space+Grotesk)
Space Grotesk, sans-serif
```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```
## Visual Assets
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o-cid-tvrurpns%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2FclipPath%3E%20%3CclipPath%20id%3D%22logo-text-gnbu1g%22%20data-astro-cid-tvrurpns%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%20%3Crect%20width%3D%22159%22%20height%3D%2218%22%20fill%3D%22white%22%20transform%3D%22translate(40.087%206)%22%20data-astro-cid-tvrurpns%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2FclipPath%3E%20%3C%2Fdefs%3E%20%3C%2Fsvg%3E)
Logo
Favicon
Social Card
## UI Components
Live previews rendered using Supermemory's actual button styles.
Button Primary
buttonPrimary
background#0562EFtextColor#FFFFFFborderColor#C5DBF2borderRadius0pxshadownone
Button Secondary
buttonSecondary
background#FAFAFAtextColor#0B1015borderColor#C5DBF2borderRadius0pxshadownone
## Brand Personality
**Tone:** modern**Energy:** medium**Audience:** tech-savvy professionals and developers
## Supermemory Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: [mintcdn.com](https://mintcdn.com/supermemory/mNihXFQpgDpUIsdK/images/232.png?fit=max&auto=format&n=mNihXFQpgDpUIsdK&q=85&s=8fbcd175c1a97443386928d0fa7b3171)
Source: [supermemory.ai](https://supermemory.ai/docs/intro)
Image: [supermemory.ai](https://supermemory.ai/blog/content/images/2025/06/OG-chat-1.png)
Source: [supermemory.ai](https://supermemory.ai/blog)
Image: [supermemory.ai](https://supermemory.ai/blog/content/images/2025/06/6.webp)
Source: [supermemory.ai](https://supermemory.ai/blog/best-open-source-embedding-models-benchmarked-and-ranked/)
Image: [mintcdn.com](https://mintcdn.com/supermemory/nafXZdsbm5CLncox/images/memories-inferred.png?fit=max&auto=format&n=nafXZdsbm5CLncox&q=85&s=1755eced95305da072bcd9a598d5e3b5)
Source: [supermemory.ai](https://supermemory.ai/docs/concepts/how-it-works)
Image: [supermemory.ai](https://supermemory.ai/blog/content/images/size/w600/2026/01/opencode-blog-supermemory-image-v3.png)
Source: [supermemory.ai](https://supermemory.ai/blog)
Image: [i.ibb.co](https://i.ibb.co/6RLFB1BM/Russian-Matroshka.jpg)
Source: [supermemory.ai](https://supermemory.ai/blog/matryoshka-representation-learning-the-ultimate-guide-how-we-use-it/)
## Frequently Asked Questions
What is Supermemory's primary brand color?
Supermemory's primary brand color is #F0F5FF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Supermemory use?
Supermemory uses #0562EF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Supermemory use?
Supermemory uses DM Sans for body text and Space Grotesk for headings. Fonts were detected on https://supermemory.ai/ as part of their live design system.
Does Supermemory use a light or dark theme?
Supermemory's primary site uses a light color scheme, with a background of #F5F9FF.
Where can I find Supermemory's logo?
Supermemory's logo is available directly on their site (https://supermemory.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://supermemory.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Supermemory.
## Methodology
Brand data on this page was extracted from
[https://supermemory.ai/](https://supermemory.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,
which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries
and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Supermemory.
## Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
[GET /branding/supermemory.json](/content/branding/supermemory.json) [GET /branding/supermemory/llms.txt](/content/branding/supermemory/llms.txt)
```
{
"colorScheme": "light",
"fonts": [\
{\
"family": "DM Sans",\
"role": "body"\
},\
{\
"family": "DM Mono",\
"role": "monospace"\
},\
{\
"family": "Space Grotesk",\
"role": "heading"\
}\
],
"colors": {
"primary": "#F0F5FF",
"secondary": "#C5DBF2",
"accent": "#0562EF",
"background": "#F5F9FF",
"textPrimary": "#0B1015",
"link": "#0562EF"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "Space Grotesk"
},
"fontStacks": {
"heading": [\
"Space Grotesk",\
"sans-serif"\
],
"body": [\
"DM Sans",\
"sans-serif"\
],
"paragraph": [\
"DM Sans",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "58px",
"h2": "40px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#0562EF",
"textColor": "#FFFFFF",
"borderColor": "#C5DBF2",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FAFAFA",
"textColor": "#0B1015",
"borderColor": "#C5DBF2",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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%22fill%3A%20none%20!important%3B%22%3E%20%3CclipPath%20id%3D%22logo-icon-gnbu1g%22%20data-astro-cid-tvrurpns%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%20%3Crect%20width%3D%2229.6%22%20height%3D%2224%22%20fill%3D%22white%22%20transform%3D%22translate(-0.006)%22%20data-astro-cid-tvrurpns%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2FclipPath%3E%20%3CclipPath%20id%3D%22logo-text-gnbu1g%22%20data-astro-cid-tvrurpns%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%20%3Crect%20width%3D%22159%22%20height%3D%2218%22%20fill%3D%22white%22%20transform%3D%22translate(40.087%206)%22%20data-astro-cid-tvrurpns%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2FclipPath%3E%20%3C%2Fdefs%3E%20%3C%2Fsvg%3E",
"favicon": "https://supermemory.ai/favicon.svg",
"ogImage": "https://supermemory.ai/og-image.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 2,
"reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Supermemory Pro →",
"reasoning": "Button #3 'Get Supermemory Pro →' uses the vibrant brand color #0562EF, which is consistent with the primary CTA style. The text is action-oriented, encouraging users to upgrade or purchase, making it a strong candidate for the primary CTA."
},
"secondary": {
"index": 2,
"text": "Get Supermemory Scale →",
"reasoning": "Button #5 'Get Supermemory Scale →' has a different background color (#FAFAFA) and serves as a secondary option for users who might be interested in a different product tier. It complements the primary CTA without using the same vibrant color."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals and developers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 2,
"selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
```
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