# Supermedium Brand Identity

A complete profile of **Supermedium**'s visual system —
colors, typography, components, and personality — extracted from
[https://supermedium.com/](https://supermedium.com/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://supermedium.com/.

### Colors
- **primary**:  #FF74B8  (rgb(255, 116, 184))
- **secondary**:  #00CEFF  (rgb(0, 206, 255))
- **accent**:  #0000EE  (rgb(0, 0, 238))
- **background**:  #FFFFFF  (rgb(255, 255, 255))
- **textPrimary**:  #000000  (rgb(0, 0, 0))
- **link**:  #0000EE  (rgb(0, 0, 238))

## Typography

Each font links to its Google Fonts page where available.
- **primary**: Helvetica Neue  [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)
- **heading**: Raleway  [Google Fonts →](https://fonts.google.com/specimen/Raleway)

```
Raleway, HelveticaNeue, Helvetica Neue, Helvetica, Arial, sans-serif
```

## Visual Assets

Logo

Favicon

## Brand Personality

- **Tone:** playful
- **Energy:** high
- **Audience:** tech-savvy individuals interested in innovative digital experiences

## Supermedium Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [supermedium.com](https://supermedium.com/beatsaver-viewer/assets/img/atlas.png)

Image: [ngokevin.github.io](https://ngokevin.github.io/aframe-magicavoxel-projects/pokemon/preview.png)

Image: [supermedium.com](https://supermedium.com/supercraft/assets/img/hero.jpg)

Image: [user-images.githubusercontent.com](https://user-images.githubusercontent.com/674727/49696477-fa525f00-fb5e-11e8-92e9-be0c9461f4ac.png)

Image: [user-images.githubusercontent.com](https://user-images.githubusercontent.com/674727/49696426-80ba7100-fb5e-11e8-93b5-6f79cafa6b5a.png)

## Frequently Asked Questions

1. **What is Supermedium's primary brand color?**  
Supermedium's primary brand color is #FF74B8. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Supermedium use?**  
Supermedium uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Supermedium use?**  
Supermedium uses Helvetica Neue for body text and Raleway for headings. Fonts were detected on https://supermedium.com/ as part of their live design system.

4. **Does Supermedium use a light or dark theme?**  
Supermedium's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Supermedium's logo?**  
Supermedium's logo is available directly on their site (https://supermedium.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
This profile was extracted from https://supermedium.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Supermedium.

## Methodology

Brand data on this page was extracted from
[https://supermedium.com/](https://supermedium.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,
which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries
and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.