Supermedium Brand Identity

A complete profile of Supermedium's visual system — colors, typography, components, and personality — extracted from https://supermedium.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://supermedium.com/.

Colors

• primary: #FF74B8 (rgb(255, 116, 184))
• secondary: #00CEFF (rgb(0, 206, 255))
• accent: #0000EE (rgb(0, 0, 238))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #0000EE (rgb(0, 0, 238))

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Neue Google Fonts →
• heading: Raleway Google Fonts →

Raleway, HelveticaNeue, Helvetica Neue, Helvetica, Arial, sans-serif

Visual Assets

Logo

Favicon

Brand Personality

• Tone: playful
• Energy: high
• Audience: tech-savvy individuals interested in innovative digital experiences

Supermedium Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: supermedium.com

Image: ngokevin.github.io

Image: supermedium.com

Image: user-images.githubusercontent.com

Image: user-images.githubusercontent.com

Frequently Asked Questions

1. What is Supermedium's primary brand color?
   Supermedium's primary brand color is #FF74B8. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Supermedium use?
   Supermedium uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Supermedium use?
   Supermedium uses Helvetica Neue for body text and Raleway for headings. Fonts were detected on https://supermedium.com/ as part of their live design system.

4. Does Supermedium use a light or dark theme?
   Supermedium's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Supermedium's logo?
   Supermedium's logo is available directly on their site (https://supermedium.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://supermedium.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Supermedium.

Methodology

Brand data on this page was extracted from https://supermedium.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.