Superlist Brand Identity

A complete profile of Superlist's visual system — colors, typography, components, and personality — extracted from https://www.superlist.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.superlist.com/.

• primary: #0000EE
• secondary: #26253B
• accent: #696F81
• background: #181824
• textPrimary: #181824
• link: #696F81

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Haffer XH SemiBold
  Haffer XH SemiBold Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Superlist's actual button styles.

Button Primary

• background: #FFFFFF
• textColor: #26253B
• borderRadius: 100px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: professionals and teams looking for task management solutions

Superlist Brand in the Wild

Image: framerusercontent.com Source: superlist.com

Image: framerusercontent.com Source: superlist.com

Image: framerusercontent.com Source: superlist.com

Frequently Asked Questions

1. What is Superlist's primary brand color?
   Superlist's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Superlist use?
   Superlist uses #696F81 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Superlist use?
   Superlist uses Inter for body text and Haffer XH SemiBold for headings. Fonts were detected on https://www.superlist.com/ as part of their live design system.

4. Does Superlist use a light or dark theme?
   Superlist's primary site uses a dark color scheme, with a background of #181824.

5. Where can I find Superlist's logo?
   Superlist's logo is available directly on their site (https://www.superlist.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://www.superlist.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Superlist.

Methodology

Brand data on this page was extracted from https://www.superlist.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.