# SuperKalam Brand Identity

A complete profile of **SuperKalam**'s visual system — colors, typography, components, and personality — extracted from [https://superkalam.com](https://superkalam.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://superkalam.com.

- primary: #257AF3
- secondary: #F0B006
- accent: #257AF3
- background: #FFFFFF
- textPrimary: #191C1F
- link: #1F2937

## Typography

Each font links to its Google Fonts page where available.

- primary: Lato ([Google Fonts →](https://fonts.google.com/specimen/Lato))
- heading: PT Serif ([Google Fonts →](https://fonts.google.com/specimen/PT+Serif))

## Visual Assets

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Logo

Favicon

Social Card

## UI Components

Live previews rendered using SuperKalam's actual button styles.

### Button Primary

- background: #257AF3
- textColor: #FFFFFF
- borderRadius: 12px
- shadow: none

### Button Secondary

- background: #16A245
- textColor: #FFFFFF
- borderRadius: 12px
- shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** UPSC aspirants

## Frequently Asked Questions

### What is SuperKalam's primary brand color?
SuperKalam's primary brand color is #257AF3. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does SuperKalam use?
SuperKalam uses Lato for body text and PT Serif for headings. Fonts were detected on https://superkalam.com as part of their live design system.

### Does SuperKalam use a light or dark theme?
SuperKalam's primary site uses a light color scheme, with a background of #FFFFFF.