SuperKalam Brand Identity

A complete profile of SuperKalam's visual system — colors, typography, components, and personality — extracted from https://superkalam.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://superkalam.com.

• primary: #257AF3
• secondary: #F0B006
• accent: #257AF3
• background: #FFFFFF
• textPrimary: #191C1F
• link: #1F2937

Typography

Each font links to its Google Fonts page where available.

• primary: Lato (Google Fonts →)
• heading: PT Serif (Google Fonts →)

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using SuperKalam's actual button styles.

Button Primary

• background: #257AF3
• textColor: #FFFFFF
• borderRadius: 12px
• shadow: none

Button Secondary

• background: #16A245
• textColor: #FFFFFF
• borderRadius: 12px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: UPSC aspirants

Frequently Asked Questions

What is SuperKalam's primary brand color?

SuperKalam's primary brand color is #257AF3. It anchors the visual identity across their website, product UI, and marketing materials.

What font does SuperKalam use?

SuperKalam uses Lato for body text and PT Serif for headings. Fonts were detected on https://superkalam.com as part of their live design system.

Does SuperKalam use a light or dark theme?

SuperKalam's primary site uses a light color scheme, with a background of #FFFFFF.