Super Brand Identity

A complete profile of Super's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #37474F
• secondary: #0000EE
• accent: #0068FF
• background: #FFFFFF
• textPrimary: #0068FF
• link: #0068FF

Typography

• primary: Figtree — https://fonts.google.com/specimen/Figtree
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Logo: https://superapp.id/assets/img/00_Common/Logo-01.svg
• Favicon: https://superapp.id/favicon.ico
• Social card (og:image): favicon.ico

UI Components

• buttonPrimary: background=#0068FF, textColor=#000000, borderRadius=0px, shadow=rgba(0, 0, 0, 0.4) 0px 5px 20px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy users

Super Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 22 Film Animasi Terbaik untuk Ditonton dengan Si Kecil
  • Image:
  • Source: https://superapp.id/blog/parenting/film-animasi-terbaik/
• 12 Pekerjaan Halal yang Cocok untuk Wanita Muslimah
  • Image:
  • Source: https://superapp.id/blog/career/rekomendasi-pekerjaan-halal-untuk-wanita-19-6-23-azm/
• 13 Gerakan Senam Hamil Agar Persalinan Mudah & Lancar
  • Image:
  • Source: https://superapp.id/blog/parenting/senam-hamil/
• Kontes Blog #SuperBercerita Kembali Hadir: Hadiahnya Berlipat Ganda!
  • Image:
  • Source: https://superapp.id/blog/kontes-blog/kontes-blog-superbercerita/
• 12 Sushi yang Populer di Indonesia, Jangan Sampai Salah Sebut
  • Image:
  • Source: https://superapp.id/blog/resep/jenis-sushi/
• Pengertian Fiverr Beserta Cara Kerja & Cara Menggunakannya
  • Image:
  • Source: https://superapp.id/blog/uncategorized/fiverr/

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (some weights only load on specific routes).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Figtree",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#37474F",
  "secondary": "#0000EE",
  "accent": "#0068FF",
  "background": "#FFFFFF",
  "textPrimary": "#0068FF",
  "link": "#0068FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Figtree",
   "heading": "Figtree"
  },
  "fontStacks": {
   "heading": [
    "Figtree",
    "sans-serif"
   ],
   "body": [
    "Figtree",
    "sans-serif"
   ],
   "paragraph": [
    "Figtree",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "57px",
   "h2": "45px",
   "body": "22px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0068FF",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "rgba(0, 0, 0, 0.4) 0px 5px 20px 0px"
  }
 },
 "images": {
  "logo": "https://superapp.id/assets/img/00_Common/Logo-01.svg",
  "favicon": "https://superapp.id/favicon.ico",
  "ogImage": "favicon.ico",
  "logoAlt": "SuperApp Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy users"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}