# Sunu Brand Identity

A complete profile of **Sunu**'s visual system — colors, typography, components, and personality — extracted from [http://www.sunu.com](http://www.sunu.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.sunu.com.

**primary**

- **Hex**: #19184A  
- **RGB**: rgb(25, 24, 74)

**secondary**

- **Hex**: #0F172A  
- **RGB**: rgb(15, 23, 42)

**accent**

- **Hex**: #637CF7  
- **RGB**: rgb(99, 124, 247)

**background**

- **Hex**: #FFFFFF  
- **RGB**: rgb(255, 255, 255)

**textPrimary**

- **Hex**: #343434  
- **RGB**: rgb(52, 52, 52)

**link**

- **Hex**: #637CF7  
- **RGB**: rgb(99, 124, 247)

## Typography

Each font links to its Google Fonts page where available.

**primary**

- DM Sans  
  [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)

**heading**

- Product Sans  
  [Google Fonts →](https://fonts.google.com/specimen/Product+Sans)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

**Button Primary**  
- **Background**: #F4F6FE  
- **Text Color**: #343434  
- **Border Color**: #C4CDFC  
- **Border Radius**: 13.08px  
- **Shadow**: rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px

**Button Secondary**  
- **Background**: #FFFFFF  
- **Text Color**: #343434  
- **Border Radius**: 13.08px  
- **Shadow**: rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** businesses looking to purchase premium domains

## Sunu Brand in the Wild

Image: [atom.com](https://www.atom.com/assets/imgs/onenamingplatform.jpg)  
Source: [sunu.com](https://www.sunu.com/)

Image: [img.atom.com](https://img.atom.com/story_images/mp_sale_images/sale-image-93740-sunu.jpg?class=show)  
Source: [sunu.com](https://www.sunu.com/)

Image: [img.atom.com](https://img.atom.com/story_images/visual_images/1667229466-sunu_main.png?class=show)  
Source: [sunu.com](https://www.sunu.com/)

Image: [sunu.health](https://www.sunu.health/_next/image?url=%2Fimages%2Fscreenshots%2Fsleep.PNG&w=3840&q=75)  
Source: [sunu.health](https://www.sunu.health/)

Image: [mir-s3-cdn-cf.behance.net](https://mir-s3-cdn-cf.behance.net/projects/404/fc03cf189757959.Y3JvcCwxMzE5LDEwMzIsMzksMA.jpg)  
Source: [behance.net](https://www.behance.net/search/projects/sunu%20gaal)

## Frequently Asked Questions

**What is Sunu's primary brand color?**  
Sunu's primary brand color is #19184A. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Sunu use?**  
Sunu uses #637CF7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Sunu use?**  
Sunu uses DM Sans for body text and Product Sans for headings. Fonts were detected on http://www.sunu.com as part of their live design system.

**Does Sunu use a light or dark theme?**  
Sunu's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Sunu's logo?**  
Sunu's logo is available directly on their site (http://www.sunu.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://www.sunu.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sunu.

## Methodology

Brand data on this page was extracted from [http://www.sunu.com](http://www.sunu.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Sunu.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Product Sans",
      "role": "heading"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#19184A",
    "secondary": "#0F172A",
    "accent": "#637CF7",
    "background": "#FFFFFF",
    "textPrimary": "#343434",
    "link": "#637CF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Product Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52.32px",
      "h2": "19.62px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F4F6FE",
      "textColor": "#343434",
      "borderColor": "#C4CDFC",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#343434",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://img.atom.com//public/images/logo.svg",
    "favicon": "https://www.atom.com/assets/images/atom-favicon.png",
    "ogImage": "https://img.atom.com/story_images/visual_images/1667229466-sunu_main.png?class=show",
    "logoHref": "https://www.atom.com",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase premium domains"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}
```