# Sunu Brand Identity

A complete profile of **Sunu**'s visual system — colors, typography, components, and personality — extracted from http://www.sunu.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sunu
- Machine-readable JSON: https://characterquilt.com/branding/sunu.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #19184A |
| Accent | #637CF7 |
| Body Font | DM Sans |
| Heading Font | Product Sans |

## Color Palette

- primary: #19184A
- secondary: #0F172A
- accent: #637CF7
- background: #FFFFFF
- textPrimary: #343434
- link: #637CF7

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Product Sans — https://fonts.google.com/specimen/Product+Sans

## Visual Assets

- Logo: https://img.atom.com//public/images/logo.svg
- Favicon: https://www.atom.com/assets/images/atom-favicon.png
- Social card (og:image): https://img.atom.com/story_images/visual_images/1667229466-sunu_main.png?class=show

## UI Components

- buttonPrimary: background=#F4F6FE, textColor=#343434, borderColor=#C4CDFC, borderRadius=13.08px, shadow=rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px
- buttonSecondary: background=#FFFFFF, textColor=#343434, borderRadius=13.08px, shadow=rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to purchase premium domains

## Sunu Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SUNU.com — Premium Domain For Sale | Atom**
  - Image: https://www.atom.com/assets/imgs/onenamingplatform.jpg
  - Source: https://www.sunu.com/
- **SUNU.com — Premium Domain For Sale | Atom**
  - Image: https://img.atom.com/story_images/mp_sale_images/sale-image-93740-sunu.jpg?class=show
  - Source: https://www.sunu.com/
- **SUNU.com — Premium Domain For Sale | Atom**
  - Image: https://img.atom.com/story_images/visual_images/1667229466-sunu_main.png?class=show
  - Source: https://www.sunu.com/
- **Sunu Health — More than a health chatbot**
  - Image: https://www.sunu.health/_next/image?url=%2Fimages%2Fscreenshots%2Fsleep.PNG&w=3840&q=75
  - Source: https://www.sunu.health/
- **Sunu Gaal Projects :: Photos, videos, logos, illustrations and branding ::  Behance**
  - Image: https://mir-s3-cdn-cf.behance.net/projects/404/fc03cf189757959.Y3JvcCwxMzE5LDEwMzIsMzksMA.jpg
  - Source: https://www.behance.net/search/projects/sunu%20gaal

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Product Sans",
      "role": "heading"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#19184A",
    "secondary": "#0F172A",
    "accent": "#637CF7",
    "background": "#FFFFFF",
    "textPrimary": "#343434",
    "link": "#637CF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Product Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52.32px",
      "h2": "19.62px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F4F6FE",
      "textColor": "#343434",
      "borderColor": "#C4CDFC",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#343434",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://img.atom.com//public/images/logo.svg",
    "favicon": "https://www.atom.com/assets/images/atom-favicon.png",
    "ogImage": "https://img.atom.com/story_images/visual_images/1667229466-sunu_main.png?class=show",
    "logoHref": "https://www.atom.com",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title (Atom).",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Buy Now\n                                                            \n                        \n      ",
      "reasoning": "Button #2 'Buy Now' has a vibrant blue background (#F4F6FE) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Secure This Domain",
      "reasoning": "Button #0 'Secure This Domain' has a different background color (#FFFFFF) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase premium domains"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title (Atom).",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```