Sunset Brand Identity

A complete profile of Sunset's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #AD5137
• secondary: #0F87FF
• accent: #AD5137
• background: #F7F3EB
• textPrimary: #211E19
• link: #EDE6DA

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Tobias — https://fonts.google.com/specimen/Tobias

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#AD5137, textColor=#F7F3EB, borderRadius=24px, shadow=none
• buttonSecondary: background=#211E19, textColor=#F7F3EB, borderColor=#211E19, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: young professionals and explorers

Sunset Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sunset - Credit Cards & Debts
  • Image:
  • Source: https://www.hellosunset.com/credit-cards-debt-search
• Sunset - Property Search
  • Image: -0001.png)
  • Source: https://www.hellosunset.com/property-real-estate-search
• Sunset - Business Search
  • Image:
  • Source: https://www.hellosunset.com/business-search
• Sunset - Bank Account Search
  • Image:
  • Source: https://www.hellosunset.com/bank-account-search
• Sunset — Find what they left behind.
  • Image:
  • Source: https://www.hellosunset.com/
• Corona Beer: Sunset O'Clock • Ads of the World™ | Part of The Clio Network
  • Image:
  • Source: https://www.adsoftheworld.com/campaigns/sunset-o-clock

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { "family": "Geist", "role": "body" },
 { "family": "Tobias", "role": "heading" },
 { "family": "Georgia", "role": "body" }
 ],
 "colors": {
 "primary": "#AD5137",
 "secondary": "#0F87FF",
 "accent": "#AD5137",
 "background": "#F7F3EB",
 "textPrimary": "#211E19",
 "link": "#EDE6DA"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Geist",
 "heading": "Tobias"
 },
 "fontStacks": {
 "heading": [ "Tobias", "Georgia", "sans-serif" ],
 "body": [ "Geist", "sans-serif" ],
 "paragraph": [ "Geist", "sans-serif" ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "56px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#AD5137",
 "textColor": "#F7F3EB",
 "borderRadius": "24px",
 "borderRadiusCorners": {
 "topLeft": "24px",
 "topRight": "24px",
 "bottomRight": "24px",
 "bottomLeft": "24px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#211E19",
 "textColor": "#F7F3EB",
 "borderColor": "#211E19",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20161%2037%22%20fill%3D%22none%22%20vector-effect%3D%22non-scaling-stroke%22%20class%3D%22logo%22%20data-fc-idx%3D%220%22%3E...%3C%2Fsvg%3E",
 "favicon": "https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/69320fec85892bd0ebc40014_Favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/68a33690d1f4be780f5e657d/68d59d342079d2c8c7694288_Sunset_link_preview.png",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Learn more about our process",
 "reasoning": "Button #0 uses the vibrant brand color #AD5137, which is a strong indicator of a primary CTA. The text 'Learn more about our process' suggests an action-oriented purpose."
 },
 "secondary": {
 "index": 1,
 "text": "begin search",
 "reasoning": "Button #1 has a different background color (#211E19) and serves as a secondary action with the text 'begin search', which is less prominent than the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "young professionals and explorers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}