# Sunpia Brand Identity

A complete profile of **Sunpia**'s visual system — colors, typography, components, and personality — extracted from [http://sunpia.io](http://sunpia.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://sunpia.io.

| Color Type | Color Code | RGB Value |
|------------|------------|-----------|
| primary    | #9033CC    | rgb(144, 51, 204) |
| secondary  | #5865F2    | rgb(88, 101, 242) |
| accent     | #606770    | rgb(96, 103, 112) |
| background | #FFFFFF    | rgb(255, 255, 255) |
| textPrimary| #666666    | rgb(102, 102, 102) |
| link       | #606770    | rgb(96, 103, 112) |

## Typography

Each font links to its Google Fonts page where available.

### Primary

Segoe UI  
[Google Fonts →](https://fonts.google.com/specimen/Segoe+UI)

### Heading

Segoe UI  
[Google Fonts →](https://fonts.google.com/specimen/Segoe+UI)

#### Font Stack for Body
```
system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, BlinkMacSystemFont, Helvetica, Arial, Apple Color Emoji
```

## Visual Assets

Logo

Favicon

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy individuals

## Sunpia Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: [sunpia.io](https://sunpia.io/)

Source: [youtube.com](https://www.youtube.com/watch?v=pLhKr8phgak)

Source: [tracxn.com](https://tracxn.com/d/companies/sunpia/__eK3jo-6aOdvSWN7ildOA8BWHkxERTvQyyXMrB_v8bCs)

Source: [agoda.com](https://www.agoda.com/new-sunpia-tsuruga/hotel/tsuruga-jp.html)

Source: [youtube.com](https://www.youtube.com/watch?v=zu9XYR1NCSQ)

Source: [newsunpia-tsuruga.co.jp](https://newsunpia-tsuruga.co.jp/en/)

## Frequently Asked Questions

**What is Sunpia's primary brand color?**  
Sunpia's primary brand color is #9033CC. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Sunpia use?**  
Sunpia uses #606770 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Sunpia use?**  
Sunpia uses Segoe UI as the primary typeface across body and headings.

**Does Sunpia use a light or dark theme?**  
Sunpia's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Sunpia's logo?**  
Sunpia's logo is available directly on their site (http://sunpia.io). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://sunpia.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sunpia.

## Methodology

Brand data on this page was extracted from [http://sunpia.io](http://sunpia.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.