# SunFarmer Brand Identity

A complete profile of **SunFarmer**'s visual system — colors, typography, components, and personality — extracted from [http://sunfarmer.org](http://sunfarmer.org/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://sunfarmer.org.

primary: #045690  
rgb(4, 86, 144)  
secondary: #0F3C67  
rgb(15, 60, 103)  
accent: #00AEEF  
rgb(0, 174, 239)  
background: #FFFFFF  
rgb(255, 255, 255)  
textPrimary: #3C342F  
rgb(60, 52, 47)  
link: #00AEEF  
rgb(0, 174, 239)

## Typography

Each font links to its Google Fonts page where available.

primary: Proxima Nova  
heading: Aktiv Grotesk

## Visual Assets

Logo

Favicon

Social Card

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** environmentally conscious individuals and organizations

## SunFarmer Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1415323782274-Q3PNRGILBA44DOUXNP47/IMG_3276-copy.jpg)
  
Source: [sunfarmer.org](http://www.sunfarmer.org/blog-full/weve-installed-solar-systems-at-six-health-clinics-in-nepal)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1500393073185-X645Y9IDFVKE0X540TZ0/Screen+Shot+2017-07-18+at+11.50.49+AM.png?format=1500w)
  
Source: [sunfarmer.org](http://www.sunfarmer.org/blog)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1415323787067-2SDFKMCPJ5NGRT5XU19C/2014-07-25-09.49.53.jpg)
  
Source: [sunfarmer.org](http://www.sunfarmer.org/blog-full/namaste-from-sunfarmers-kathmandu-office)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1438804067051-R6NDHOQJCB69SZL7J0M2/blog+header+resize.jpg?format=2500w)
  
Source: [sunfarmer.org](http://www.sunfarmer.org/blog)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1555310760871-IAN1L8TFSMM6NKVQU21J/IMG_20190219_103939.jpg)
  
Source: [sunfarmer.org](http://www.sunfarmer.org/sindhuli-swp-project-1)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/54500f59e4b02f59c146d3b6/1500056704694-ZGBURTJJDL9GU5IUIGVU/Screen+Shot+2017-07-14+at+2.23.34+PM.png?format=2500w)
  
Source: [sunfarmer.org](http://www.sunfarmer.org/blog)

## Frequently Asked Questions

**What is SunFarmer's primary brand color?**  
SunFarmer's primary brand color is #045690. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does SunFarmer use?**  
SunFarmer uses #00AEEF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does SunFarmer use?**  
SunFarmer uses Proxima Nova for body text and Aktiv Grotesk for headings. Fonts were detected on http://sunfarmer.org as part of their live design system.

**Does SunFarmer use a light or dark theme?**  
SunFarmer's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find SunFarmer's logo?**  
SunFarmer's logo is available directly on their site (http://sunfarmer.org). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://sunfarmer.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SunFarmer.

## Methodology

Brand data on this page was extracted from [http://sunfarmer.org](http://sunfarmer.org/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by SunFarmer.