Sumo Logic Brand Identity

A complete profile of Sumo Logic's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #101827
• secondary: #223454
• accent: #0466FF
• background: #FFFFFF
• textPrimary: #141D2F
• link: #141D2F

Typography

• primary: LabGrotesque — https://fonts.google.com/specimen/LabGrotesque
• heading: LabGrotesque — https://fonts.google.com/specimen/LabGrotesque

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0466FF, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#101827, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and businesses looking for cloud management solutions

Sumo Logic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• GitHub | Sumo Logic Docs

  • Source: GitHub Docs

• Latest articles from the Sumo Logic blog

  • Source: Sumo Logic Blog

• Application Service APM/Tracing Dashboards | Sumo Logic Docs

  • Source: APM Docs

• Log it all and eliminate visibility gaps

  • Source: Log Everything

• Amazon Elastic Container Service (ECS) using Container Insights and CloudWatch | Sumo Logic Docs

  • Source: ECS Docs

• 2022 Sumo Logic blog highlights, curated just for you

  • Source: 2022 Highlights

Working with these fonts

Not found on Google Fonts? Here are the instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL, download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "LabGrotesque",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#101827",
 "secondary": "#223454",
 "accent": "#0466FF",
 "background": "#FFFFFF",
 "textPrimary": "#141D2F",
 "link": "#141D2F"
 },
 "typography": {
 "fontFamilies": {
 "primary": "LabGrotesque",
 "heading": "LabGrotesque"
 },
 "fontStacks": {
 "heading": [
 "LabGrotesque",
 "arial",
 "sans-serif"
 ],
 "body": [
 "LabGrotesque",
 "arial",
 "sans-serif"
 ],
 "paragraph": [
 "LabGrotesque",
 "arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "75.84px",
 "h2": "43.7152px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0466FF",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#101827",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.sumologic.com/wp-content/uploads/Sumo-Logic-Logo-1.svg",
 "favicon": "https://www.sumologic.com/wp-content/uploads/2024/10/favicon-large-150x150.png",
 "ogImage": "https://www.sumologic.com/wp-content/uploads/meta-HomePage_1200x628-1.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "IT professionals and businesses looking for cloud management solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}