Suger Brand Identity

A complete profile of Suger's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6A7181
• secondary: #64748B
• accent: #FF6B35
• background: #FCFCFC
• textPrimary: #1D212B
• link: #FF6B35

Typography

• primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon: https://www.suger.io/favicon.ico

UI Components

• buttonPrimary: background=#FF6B35, textColor=#FFFFFF, borderRadius=9999px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#F97015, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Suger Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP | Suger Blog

  • Image:
  • Source: https://www.suger.io/resources/blog/partnerships-101-build-a-winning-co-sell-motion-with-aws-azure-gcp/

• Suger Lands $15M in Series A to Automate Cloud Marketplace Workflows | Suger Blog

  • Image:
  • Source: https://www.suger.io/resources/blog/series-a-funding/

• 5 Steps to Start Selling on AWS Marketplace (with Automation, AI, and CRM-Powered Simplicity) | Suger Blog

  • Image:
  • Source: https://www.suger.io/resources/blog/getting-started-as-a-seller-on-aws-marketplace/

• Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions | Suger Blog

  • Image:
  • Source: https://www.suger.io/resources/blog/suger-analytics/

• 5 Reasons to Grow Revenue on Google Cloud Marketplace | Suger Blog

  • Image:
  • Source: https://www.suger.io/resources/blog/5-reasons-to-grow-revenue-on-google-cloud-marketplace/

• Suger Email | Suger Doc

  • Image:
  • Source: https://doc.suger.io/workflow/suger-email

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow to help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Plus Jakarta Sans",
 "role": "body"
 },
 {
 "family": "Inter",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#6A7181",
 "secondary": "#64748B",
 "accent": "#FF6B35",
 "background": "#FCFCFC",
 "textPrimary": "#1D212B",
 "link": "#FF6B35"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Plus Jakarta Sans",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Plus Jakarta Sans",
 "Inter",
 "system-ui",
 "sans-serif"
 ],
 "body": [
 "Plus Jakarta Sans",
 "Inter",
 "system-ui",
 "sans-serif"
 ],
 "paragraph": [
 "Plus Jakarta Sans",
 "Inter",
 "system-ui",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "36px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FF6B35",
 "textColor": "#FFFFFF",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#F97015",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.suger.io/logos/Suger_logo_2025_black.png",
 "favicon": "https://www.suger.io/favicon.ico",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Suger"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 }
}