SugarCRM Brand Identity

A complete profile of SugarCRM's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #16A7FF
• secondary: #FF8200
• accent: #16A7FF
• background: #FFFFFF
• textPrimary: #101820
• link: #101820

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#16A7FF, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#3DE6BB, textColor=#000000, borderColor=#3DE6BB, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: B2B companies looking for CRM solutions

SugarCRM Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• SugarAI (formerly SugarCRM) | Precision selling platform

  Source: https://www.sugarcrm.com/services/

• Unlocking Success in Manufacturing through Customer Experience Trends: Insights from aheadCRM's Report | SugarCRM

  Source: https://www.sugarcrm.com/blog/unlocking-success-in-manufacturing-through-customer-experience-trends-insights-from-aheadcrms-report/

• Provident ® InterAction | SugarCRM Module

  Source: https://marketplace.sugarcrm.com/addons/provident-interaction

• It's Time to Let the Platform Do the Work | SugarCRM

  Source: https://www.sugarcrm.com/blog/reinventing-crm/

• SugarClub

  Source: https://sugarclub.sugarcrm.com/

• What's Next for Digital Disruption? | SugarCRM Blog

  Source: https://www.sugarcrm.com/blog/whats-next-digital-disruption/

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow for using the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture all font URLs.
4. Save the font files locally.
5. Copy out the matching @font-face declarations from the page’s CSS.

Only do this if you have permission to use the fonts.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Poppins",
 "role": "heading"
 },
 {
 "family": "Arial",
 "role": "body"
 },
 {
 "family": "Object Sans",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#16A7FF",
 "secondary": "#FF8200",
 "accent": "#16A7FF",
 "background": "#FFFFFF",
 "textPrimary": "#101820",
 "link": "#101820"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Arial",
 "heading": "Poppins"
 },
 "fontStacks": {
 "heading": [
 "Poppins"
 ],
 "body": [
 "Object Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Poppins"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "32px",
 "body": "26px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#16A7FF",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#3DE6BB",
 "textColor": "#000000",
 "borderColor": "#3DE6BB",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.sugarcrm.com/wp-content/themes/sugarcrm-child/dist/images/sugarcrm-logo-wht.svg",
 "favicon": "https://www.sugarcrm.com/wp-content/uploads/2021/05/cropped-favicon-300x300-1-96x96.png",
 "ogImage": "https://www.sugarcrm.com/wp-content/uploads/2021/05/sugarcrm-facebook-card.png",
 "logoHref": "https://www.sugarcrm.com/",
 "logoAlt": "SugarCRM"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "B2B companies looking for CRM solutions"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}