# Subtrate Brand Identity

A complete profile of **Subtrate**'s visual system — colors, typography, components, and personality — extracted from [https://substrate.com/](https://substrate.com/). Built for designers, agents, and AI tools.

## Primary

**Black:** #000000  
**White:** #FFFFFF

## Color Palette

Brand palette extracted from [https://substrate.com/](https://substrate.com/).

| Color          | Hex       | RGB            |
|----------------|-----------|----------------|
| Primary        | #000000   | rgb(0, 0, 0)   |
| Accent         | #FFFFFF   | rgb(255, 255, 255)  |
| Background     | #FEFDFB   | rgb(254, 253, 251)  |
| Text Primary   | #383838   | rgb(56, 56, 56)  |
| Link           | #000000   | rgb(0, 0, 0)   |

## Typography

Each font links to its Google Fonts page where available.

| Type           | Font      | Google Fonts Link  |
|----------------|-----------|---------------------|
| Primary        | Inter     | [Google Fonts →](https://fonts.google.com/specimen/Inter)|
| Heading        | Inter     | [Google Fonts →](https://fonts.google.com/specimen/Inter)|

### Fallback Fonts
Inter, -apple-system, BlinkMacSystemFont, segoe ui, Roboto, sans-serif.

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using Subtrate's actual button styles.

### Button Primary  
**Style:** buttonPrimary  
- Background: #FFFFFF  
- Text Color: #333333  
- Border Radius: 20px  
- Shadow: none

### Button Secondary  
**Style:** buttonSecondary  
- Background: #383838  
- Text Color: #000000  
- Border Radius: 0px  
- Shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** technology professionals and industry stakeholders

## Subtrate Brand in the Wild

Source: [substrate.com](https://substrate.com/information-to-atoms)

Source: [substrate.com](https://substrate.com/our-purpose)

Source: [substrate.com](https://substrate.com/our-purpose)

Source: [substrate.com](https://substrate.com/careers?ashby_jid=f814da84-fd20-41d5-bf7d-e1831fedc008)

Source: [substrate.com](https://substrate.com/our-purpose)

Source: [substrate.com](https://substrate.com/)

## Frequently Asked Questions

**What is Subtrate's primary brand color?**  
Subtrate's primary brand color is #000000.

**What accent color does Subtrate use?**  
Subtrate uses #FFFFFF as an accent color.

**What font does Subtrate use?**  
Subtrate uses Inter as the primary typeface.

**Does Subtrate use a light or dark theme?**  
Subtrate's primary site uses a light color scheme.

**How was this brand profile generated?**  
This profile was extracted from [https://substrate.com/](https://substrate.com/) using the Firecrawl branding extraction API.

## Methodology

Brand data on this page was extracted from [https://substrate.com/](https://substrate.com) using the Firecrawl branding extraction API.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#FFFFFF",
    "background": "#FEFDFB",
    "textPrimary": "#383838",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "0px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#383838",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://assets.substratecdn.com/8a3dd65081113de94a69f9bc5916016ec382cd77f826d99c3bcfdd0d0ff9e6c6.svg",
    "ogImage": "https://imagedelivery.net/CkMwzGh8J-as7RLjnf0zpA/8636ff23-ee9e-45dd-ec77-f5a5c07d8400/public"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Read about our purpose",
      "reasoning": "Button #1 has a clear call-to-action text 'Read about our purpose' and a distinct white background, making it stand out as a primary action in a light-themed design."
    },
    "secondary": {
      "index": 0,
      "text": "WatchRead about our purpose",
      "reasoning": "Button #0, with a neutral background color, serves as a secondary action with less prominence compared to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology professionals and industry stakeholders"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```