Subtrate Brand Identity

A complete profile of Subtrate's visual system — colors, typography, components, and personality — extracted from https://substrate.com/. Built for designers, agents, and AI tools.

Primary

Black: #000000
White: #FFFFFF

Color Palette

Brand palette extracted from https://substrate.com/.

Typography

Each font links to its Google Fonts page where available.

Fallback Fonts

Inter, -apple-system, BlinkMacSystemFont, segoe ui, Roboto, sans-serif.

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Subtrate's actual button styles.

Button Primary

Style: buttonPrimary

• Background: #FFFFFF
• Text Color: #333333
• Border Radius: 20px
• Shadow: none

Button Secondary

Style: buttonSecondary

• Background: #383838
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: technology professionals and industry stakeholders

Subtrate Brand in the Wild

Source: substrate.com

Source: substrate.com

Source: substrate.com

Source: substrate.com

Source: substrate.com

Source: substrate.com

Frequently Asked Questions

What is Subtrate's primary brand color?
Subtrate's primary brand color is #000000.

What accent color does Subtrate use?
Subtrate uses #FFFFFF as an accent color.

What font does Subtrate use?
Subtrate uses Inter as the primary typeface.

Does Subtrate use a light or dark theme?
Subtrate's primary site uses a light color scheme.

How was this brand profile generated?
This profile was extracted from https://substrate.com/ using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://substrate.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#FFFFFF",
    "background": "#FEFDFB",
    "textPrimary": "#383838",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "segoe ui",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "0px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#383838",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://assets.substratecdn.com/8a3dd65081113de94a69f9bc5916016ec382cd77f826d99c3bcfdd0d0ff9e6c6.svg",
    "ogImage": "https://imagedelivery.net/CkMwzGh8J-as7RLjnf0zpA/8636ff23-ee9e-45dd-ec77-f5a5c07d8400/public"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Read about our purpose",
      "reasoning": "Button #1 has a clear call-to-action text 'Read about our purpose' and a distinct white background, making it stand out as a primary action in a light-themed design."
    },
    "secondary": {
      "index": 0,
      "text": "WatchRead about our purpose",
      "reasoning": "Button #0, with a neutral background color, serves as a secondary action with less prominence compared to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology professionals and industry stakeholders"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}