Substrate Brand: Colors, Fonts, Logo & Visual Identity

Substrate Brand Identity

A complete profile of Substrate's visual system — colors, typography, components, and personality — extracted from https://www.substrate.cc/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.substrate.cc/.

Color	Hex Code	RGB
primary	#3898EC	rgb(56, 152, 236)
secondary	#DC2626	rgb(220, 38, 38)
accent	#000000	rgb(0, 0, 0)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#000000	rgb(0, 0, 0)
link	#64748B	rgb(100, 116, 139)

Typography

Each font links to its Google Fonts page where available.

Primary: Arial
- Google Fonts →
Heading: Geist
- Google Fonts →

Visual Assets

UI Components

Button Primary

background: #000000
textColor: #FFFFFF
borderRadius: 200px
shadow: none

Button Secondary

background: #FFFFFF
textColor: #000000
borderColor: #E6E6E6
borderRadius: 200px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: healthcare professionals

Substrate Brand in the Wild

Frequently Asked Questions

What is Substrate's primary brand color? Substrate's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Substrate use? Substrate uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Substrate use? Substrate uses Arial for body text and Geist for headings. Fonts were detected on https://www.substrate.cc/ as part of their live design system.
Does Substrate use a light or dark theme? Substrate's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Substrate's logo? Substrate's logo is available directly on their site (https://www.substrate.cc/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://www.substrate.cc/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Substrate.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Geist", "role": "heading"},
    {"family": "Arial", "role": "body"},
    {"family": "Inter", "role": "unknown"}
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#DC2626",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#64748B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": ["Geist", "Arial", "sans-serif"],
      "body": ["Geist", "Arial", "sans-serif"],
      "paragraph": ["Geist", "Arial", "sans-serif"]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E6E6E6",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6943a12c7ff63aee4ba25b8b/6944589610adb84ab2e1c38a_logo.png",
    "favicon": "https://cdn.prod.website-files.com/6943a12c7ff63aee4ba25b8b/696a7efb5b0c0091cb7f3dc5_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6943a12c7ff63aee4ba25b8b/698e176a4603133f9ff29193_97e3257b99ce02fc09b7c9f44f840874_og.png",
    "logoHref": "/",
    "logoAlt": "Logo Link that leads to home page"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  }
}