Substack Brand: Colors, Fonts, Logo & Visual Identity

Substack Brand Identity

A complete profile of Substack's visual system — colors, typography, components, and personality — extracted from https://substack.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://substack.com.

Primary: #FF6719
Accent: #0083D5
Background: #FFFFFF
Text Primary: #363737
Link: #0083D5

Typography

Each font links to its Google Fonts page where available.

Primary: Roboto
Heading: Roboto
Font Stacks: Roboto, Spectral, serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Helvetica, Arial, sans-serif

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Substack's actual button styles.

Input

Background: #FFFFFF
Text Color: #363737
Border Color: #E6E6E6
Border Radius: 12px
Shadow: none

Button Primary

Background: #FFFFFF
Text Color: #363737
Border Radius: 8px
Shadow: rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.06) 0px 2px 4px -1px

Brand Personality

Tone: modern
Energy: medium
Audience: content creators and readers

Substack Brand in the Wild

Image: substackcdn.com Source: marcwatkins.substack.com

Image: substackcdn.com Source: on.substack.com

Image: images.unsplash.com Source: chinai.substack.com

Image: images.unsplash.com Source: writereverlasting.substack.com

Image: support.substack.com Source: support.substack.com

Image: substack-post-media.s3.amazonaws.com Source: hannahritchie.substack.com

Frequently Asked Questions

What is Substack's primary brand color?
Substack's primary brand color is #FF6719. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Substack use?
Substack uses #0083D5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Substack use?
Substack uses Roboto as the primary typeface across body and headings.
Does Substack use a light or dark theme?
Substack's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://substack.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Substack.

Methodology

Brand data on this page was extracted from https://substack.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Substack.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.