# Subsets Brand Identity

A complete profile of **Subsets**'s visual system — colors, typography, components, and personality — extracted from [https://www.subsets.com](https://www.subsets.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.subsets.com.

- **primary**: #2E009E  
- **secondary**: #3CEFAA  
- **accent**: #3CEFAA  
- **background**: #FFFFFF  
- **textPrimary**: #1863DC  
- **link**: #1863DC

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Borna  
- **heading**: Borna

## Visual Assets

Logo  
.png)  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Subsets's actual button styles.

- **Input**  
  - background: #FEFEFE  
  - textColor: #FFFFFF  
  - borderColor: #F4F4F4  
  - borderRadius: 8px  
  - shadow: none

- **Button Primary**  
  - background: #3CEFAA  
  - textColor: #000000  
  - borderRadius: 10px  
  - shadow: none

- **Button Secondary**  
  - background: #1863DC  
  - textColor: #FFFFFF  
  - borderColor: #1863DC  
  - borderRadius: 2px  
  - shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: high  
- **Audience**: businesses using AI for subscription management

## Frequently Asked Questions

- **What is Subsets's primary brand color?**  
Subsets's primary brand color is #2E009E. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Subsets use?**  
Subsets uses #3CEFAA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Subsets use?**  
Subsets uses Borna as the primary typeface across body and headings.

- **Does Subsets use a light or dark theme?**  
Subsets's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Subsets's logo?**  
Subsets's logo is available directly on their site (https://www.subsets.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from https://www.subsets.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Subsets.