# StyleUp Brand Identity

A complete profile of **StyleUp**'s visual system — colors, typography, components, and personality — extracted from [http://thestyleup.com](http://thestyleup.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://thestyleup.com.

- **Primary:** #0F1F1A  
- **Secondary:** #00D97E  
- **Accent:** #EF4444  
- **Background:** #33413C  
- **Text Primary:** #33413C  
- **Link:** #EF4444

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Rajdhani ([Google Fonts →](https://fonts.google.com/specimen/Rajdhani))  
- **Heading:** Rajdhani ([Google Fonts →](https://fonts.google.com/specimen/Rajdhani))  
- **Display:** Orbitron, monospace

## Visual Assets

## UI Components

Live previews rendered using StyleUp's actual button styles.

- **Button Primary**  
  - **Background:** #0F1F1A  
  - **Text Color:** #FFFFFF  
  - **Border Radius:** 50px  
  - **Shadow:** rgba(0, 217, 126, 0.4) 0px 10px 30px 0px, rgba(255, 255, 255, 0.1) 0px 0px 20px 0px inset

## Brand Personality

- **Tone:** bold  
- **Energy:** high  
- **Audience:** sports enthusiasts

## StyleUp Brand in the Wild

**Source:** [reddit.com](https://www.reddit.com/r/InstagramShops/comments/1rn1u5x/is_this_store_legit/)

**Source:** [dribbble.com](https://dribbble.com/shots/26730789-StyleUp-Fashion-Brand-Logo-Visual-Identity-Design)

**Source:** [elements.envato.com](https://elements.envato.com/styleup-fashion-shop-app-ui-UVTQHUX?srsltid=AfmBOoo_j-BX5yKFOmFcdiVJM-fbrHEeiuEtqPXOBgzk0mrVPv-ZAhRK)

## Frequently Asked Questions

- **What is StyleUp's primary brand color?**  
  StyleUp's primary brand color is #0F1F1A. It anchors the visual identity across their website, product UI, and marketing materials.  
- **What accent color does StyleUp use?**  
  StyleUp uses #EF4444 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.  
- **What font does StyleUp use?**  
  StyleUp uses Rajdhani as the primary typeface across body and headings.  
- **Does StyleUp use a light or dark theme?**  
  StyleUp's primary site uses a light color scheme, with a background of #33413C.  
- **How was this brand profile generated?**  
  This profile was extracted from http://thestyleup.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by StyleUp.

## Methodology

Brand data on this page was extracted from [http://thestyleup.com](http://thestyleup.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by StyleUp.