Struct Brand Identity

A complete profile of Struct's visual system — colors, typography, components, and personality — extracted from https://struct.app. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://struct.app.

primary

#19184A

rgb(25, 24, 74)

secondary

#1E293B

rgb(30, 41, 59)

accent

#EEF1FC

rgb(238, 241, 252)

background

#F8FAFC

rgb(248, 250, 252)

textPrimary

#343434

rgb(52, 52, 52)

link

#0F172A

rgb(15, 23, 42)

Typography

Each font links to its Google Fonts page where available.

primary

DM Sans

DM Sans Google Fonts →

heading

Product Sans

Product Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Struct's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: businesses looking to purchase premium domains

Frequently Asked Questions

What is Struct's primary brand color?
Struct's primary brand color is #19184A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Struct use?
Struct uses #EEF1FC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Struct use?
Struct uses DM Sans for body text and Product Sans for headings. Fonts were detected on https://struct.app as part of their live design system.

Does Struct use a light or dark theme?
Struct's primary site uses a light color scheme, with a background of #F8FAFC.

Where can I find Struct's logo?
Struct's logo is available directly on their site (https://struct.app). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://struct.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Struct.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Product Sans",
      "role": "heading"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#19184A",
    "secondary": "#1E293B",
    "accent": "#EEF1FC",
    "background": "#F8FAFC",
    "textPrimary": "#343434",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Product Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52.32px",
      "h2": "19.62px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F172A",
      "borderColor": "#E2E8F0",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EEF1FC",
      "textColor": "#343434",
      "borderColor": "#BFCAFA",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px"
    },
    "buttonSecondary": {
      "background": "#FEFEFE",
      "textColor": "#343434",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://www.atom.com/public/images/logo.svg",
    "favicon": "https://domains.atom.com/assets/images/atom-favicon.png",
    "ogImage": "https://img.atom.com/story_images/visual_images/d-logo-3943-78777-struct.app.jpg?class=show",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase premium domains"
  }
}