# Strike Brand Identity

A complete profile of **Strike**'s visual system — colors, typography, components, and personality — extracted from http://tradestrike.app. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/strike
- Machine-readable JSON: https://characterquilt.com/branding/strike.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5B8DB8 |
| Accent | #5B8DB8 |
| Body Font | Inktrap |
| Heading Font | Space Grotesk |

## Color Palette

- primary: #5B8DB8
- accent: #5B8DB8
- background: #000000
- textPrimary: #000000
- link: #D2D8E4

## Typography

- primary: Inktrap — https://fonts.google.com/specimen/Inktrap
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#5B8DB8, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Strike Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **File:Lucky Strike ad 1960.jpg - Wikimedia Commons**  
  - Image:   
  - Source: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Lucky_Strike_ad_1960.jpg)
- **Service Strike Report - Construction Phase Plan**  
  - Image:   
  - Source: [Service Strike Report](https://www.constructionphaseplan.com/product/service-strike-report/)
- **Protest strike landing page | Free Vector**  
  - Image:   
  - Source: [Freepik](https://www.freepik.com/free-vector/protest-strike-landing-page_8918117.htm)
- **1930 - Smoke Lucky Strike, Or Else! | In this ad from 1930, … | Flickr**  
  - Image:   
  - Source: [Flickr](https://www.flickr.com/photos/clotho98/3969454875)
- **Protest strike landing page webtemplate | Free Vector**  
  - Image:   
  - Source: [Freepik](https://www.freepik.com/free-vector/protest-strike-landing-page-webtemplate_8975399.htm)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.