strike.json
Strike Brand Identity
A complete profile of Strike's visual system — colors, typography, components, and personality — extracted from http://tradestrike.app. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/strike
- Machine-readable JSON: https://characterquilt.com/branding/strike.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #5B8DB8 |
| Accent | #5B8DB8 |
| Body Font | Inktrap |
| Heading Font | Space Grotesk |
Color Palette
- primary: #5B8DB8
- accent: #5B8DB8
- background: #000000
- textPrimary: #000000
- link: #D2D8E4
Typography
- primary: Inktrap — https://fonts.google.com/specimen/Inktrap
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk
Visual Assets
- Logo:
- Favicon:
UI Components
- buttonPrimary: background=#5B8DB8, textColor=#FFFFFF, borderRadius=100px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: tech-savvy professionals
Strike Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- File:Lucky Strike ad 1960.jpg - Wikimedia Commons
- Image:
- Source: Wikimedia Commons
- Service Strike Report - Construction Phase Plan
- Image:
- Source: Service Strike Report
- Protest strike landing page | Free Vector
- Image:
- Source: Freepik
- 1930 - Smoke Lucky Strike, Or Else! | In this ad from 1930, … | Flickr
- Image:
- Source: Flickr
- Protest strike landing page webtemplate | Free Vector
- Image:
- Source: Freepik
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.